Social Media Executive

About The Placet

The Placet is a marketing agency located in Pune, catering primarily to prominent food and beverage as well as hospitality clients. Their portfolio includes fine dining establishments, cafes, and lifestyle venues where they specialize in strategizing and executing social media campaigns and fostering community engagement.

Job Responsibilities

• Increase follower base, reach, and engagement levels on Instagram and other social media platforms for various clients.
• Monitor and adjust strategies based on changes in social media algorithms.
• Identify suitable content creators and influencers, initiate contact, and organize collaborations and shoots.
• Develop and implement content schedules that align with each brand's unique voice and objectives.
• Analyze key metrics and utilize insights to optimize content direction.
• Recognize emerging trends early and adapt them effectively for client brands.
• Collaborate with design and content teams to ensure consistent, high-quality deliverables.
• Manage daily posting, Instagram stories, and engage actively by responding to comments and direct messages.
• Assist with on-location content production and coordinate logistics as needed.
• Provide clients with regular reports on social media growth and content performance.

Candidate Requirements

• 1 to 2 years of experience in social media management, preferably within an agency setup.
• Proven collaboration experience with creators and influencers, including outreach, briefing, and managing partnerships.
• In-depth knowledge of Instagram’s algorithm, content types such as Reels, Stories, and Carousels, and engagement mechanics.
• Demonstrated success in growing social media accounts with measurable results.
• Strong written communication skills with sensitivity to brand voice and aesthetic details.
• Experience using social media scheduling and analytics platforms.
• Ability to juggle multiple client projects and meet deadlines effectively.
• Bonus qualification: Interest in or experience with the food and beverage or hospitality industries.