Social Media Coordinator (Junior)

Role Summary

The Social Media Coordinator will manage Major Developments' social media presence daily across platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, and others. This role requires a genuine enthusiasm for social media and a proactive approach to content ideation, going beyond simple content posting to create a distinctive brand voice.

Key Responsibilities

• Assist in shaping and implementing the overall social media strategy for the company and its projects.
• Maintain a detailed and organized social media content calendar aligning with launches, milestones, campaigns, events, and cultural highlights.
• Balance various content types including brand, lifestyle, educational, commercial, corporate, and engaging posts.
• Continuously research trends, new formats, and opportunities to innovate on social platforms.
• Generate creative concepts for diverse post types such as Reels, TikToks, Stories, carousels, and LinkedIn articles integrating project features and company stories.
• Collaborate with a creative team including designers, videographers, photographers, and external agencies to produce optimized and platform-specific social media content.
• Manage scheduling and publishing ensuring accuracy of captions, hashtags, and formats while maintaining engagement and community monitoring.
• Analyze social media metrics regularly to measure performance, optimize strategies, and report actionable insights to stakeholders.
• Work closely with marketing, sales, and performance teams to align organic and paid social efforts and maximize reach.

Candidate Profile

• Minimum 3 years’ experience in social media, content creation, or digital marketing; highly motivated junior candidates with impressive portfolios will also be considered.
• Passionate about social media trends and digital culture with solid knowledge of Instagram, LinkedIn, and TikTok platforms.
• Strong creative thinking and ability to conceive innovative content ideas tailored for different audiences and platforms.
• Proficiency in managing content calendars and understanding performance metrics and analytics.
• Excellent writing skills for captions and social copy with a keen eye for detail and strong organizational abilities.
• Experience or familiarity with social media management tools and creative software like Canva, Adobe Creative Cloud, or CapCut is a plus.
• Basic knowledge of paid social advertising and sectors such as real estate, luxury, hospitality, fashion, or lifestyle is advantageous but not mandatory.
• Fluent English language communication, strong multi-tasking, and teamwork skills are essential.