- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Work from home
- Eligibility
- Applicants must currently reside in the UAE with at least 5 years professional experience living and working in the UAE. Candidates should have prior experience handling social media for lifestyle-related or consumer brands.
- Resume
- Required to apply
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Job description
About Mihbash
Mihbash LLC is a lifestyle and café brand located in Dubai, centered around coffee, food, culture, community, and the contemporary Khaleeji identity.
Role Overview
We seek a creative and hands-on Social Media Content Creator to fully manage Mihbash's digital presence, shaping how the brand is perceived and engaged with online. This position goes beyond SEO or typical administrative tasks; it requires an individual who understands cultural trends and Gen Z preferences and can transform everyday moments and brand elements into captivating content.
Responsibilities
- Develop and oversee Mihbash’s social media content strategy, including weekly and monthly calendars.
- Create content plans tied to product launches, seasonal promotions, collaborations, and events.
- Spot opportunities for timely and trending content on platforms like Instagram, TikTok, Google Business Profile, and the website.
- Produce and manage content production independently, including photography, videography, and editing for short-form videos and social media assets.
- Execute social media campaigns, coordinate with influencers and external partners, and provide consistent coverage for events and collaborations.
- Handle daily posting, scheduling, caption writing, community engagement, and content monitoring.
- Maintain the brand's tone, aesthetic, and identity across all digital channels while tracking performance metrics to enhance strategies.
- Engage deeply with the local cultural scene to build a strong online community reflective of Mihbash’s identity.
Candidate Profile
- Based in the UAE with a minimum of 5 years professional experience living and working locally.
- Seasoned in managing social media for lifestyle, hospitality, F&B, fashion, retail, or consumer brands.
- Proficient with Instagram and TikTok platforms.
- Skilled in photography, videography, and editing short-form videos independently.
- Knowledgeable about current social media and Gen Z cultural trends with a keen visual sense and attention to detail.
- Excellent English communication skills and capacity to work autonomously and swiftly.
- Comfortable working on-site actively creating content rather than managing remotely.
Preferred Attributes
- Innate understanding of content virality and cultural relevance.
- Discerning eye for composition, lighting, and lifestyle photography.
- Proactive idea generation and execution ability.
- Strong understanding of branding and contemporary editing and music styles.
- Awareness of Dubai’s unique social and cultural landscape.
Important Notes
This position is not focused on SEO or search optimization but rather on creative content development and social media brand building.
Role Details
- Full-time role based in Dubai, UAE.
- Requires current UAE residency.
- Preferred industry experience includes F&B, hospitality, lifestyle, fashion, retail, or consumer brands.
- Platforms involved: Instagram, TikTok, website content, and Google Maps / Google Business Profile.