Social Media Content Creator

About Notescafe Study OS

Notescafe Study OS is an innovative educational platform designed to help students prepare efficiently for competitive exams such as UPSC and UPPCS. It integrates essential study components—like digital notes, previous year questions, multiple-choice questions, mindmaps, and syllabus tracking—into one unified interface, facilitating structured and clear learning paths for aspirants.

Role Overview

The Social Media Content Creator will be responsible for producing and managing engaging content for platforms including Instagram, YouTube, LinkedIn, among others. Duties encompass developing content calendars, scripting, creating multimedia posts, short videos, reels, carousels, and stories, as well as converting existing educational materials into formats optimized for social media. The position requires close collaboration with the product and marketing teams to understand user needs, promote new features, and ensure the brand voice remains consistent.

Responsibilities

• Plan and execute content calendars aligned with marketing strategies and product updates.
• Create compelling scripts and multimedia content such as short videos, reels, graphic posts, and stories for multiple social media channels.
• Transform educational content into engaging social media formats that resonate with the aspirant community.
• Collaborate with cross-functional teams to ensure messaging supports learner needs and platform objectives.
• Monitor social media trends and engagement metrics to optimize content approach continually.

Qualifications and Skills Required

• Proven experience in crafting social media content, including video production, graphic design, and copywriting tailored to platforms like Instagram, YouTube, and LinkedIn.
• Expertise in content strategy and editorial planning to enhance brand presence and campaign success.
• Research capabilities focused on exam preparation trends and learner challenges to create relevant, targeted content.
• Competency in design and editing software such as Canva, Figma, Premiere Pro, or similar tools for creating polished visuals and videos.
• Knowledge of social media analytics and engagement tracking for content optimization and community growth.
• Strong written and verbal communication skills in English, with an emphasis on clarity and inclusiveness.
• Interest or prior familiarity with competitive exam preparation contexts like UPSC and UPPCS is a plus.
• Bachelor’s degree in Marketing, Communications, Media, or an equivalent field or relevant practical experience.
• Ability to thrive in a hybrid work environment based in Lucknow, managing deadlines independently while working collaboratively with teams.