Social Media Content Creator

Role Overview

We are seeking a creative social media content creator who excels at crafting engaging short-form videos that capture viewer attention immediately. This position involves developing content to support an educational platform designed for Singapore primary school children and their parents, focusing on subjects like Math and Science delivered through live online classes, games, and interactive exercises.

Key Responsibilities

• Develop innovative short videos tailored for TikTok, Instagram Reels, and advertisements.
• Compose catchy hooks, scripts, captions, and basic storyboards.
• Conduct filming involving students, parents, team members, actors, or content creators as necessary.
• Create authentic user-generated content style videos.
• Translate product features into relatable narratives addressing parental challenges.
• Quickly edit videos employing tools like CapCut, Premiere Pro, Final Cut, or similar software.
• Produce various versions of hooks, intros, captions, and formats for testing purposes.
• Analyze performance data of ads and content to drive improvements.
• Maintain a collection of successful content ideas inspired by education, parenting, enrichment, and consumer sectors.
• Collaborate closely with the marketing team to ensure a consistent flow of creative assets.

Candidate Profile

• A genuine passion for content creation and a strong grasp of short-form video trends.
• Possession of a portfolio or evidence of previous content on platforms such as TikTok or Instagram.
• Understanding of effective hooks, pacing, captions, framing, and viewer retention strategies.
• Ability to write clear, emotionally engaging scripts.
• Competence in independently filming and editing video material.
• Comfort with experimenting by generating numerous video ideas instead of perfecting just one.
• Openness to feedback and quick turnaround on revisions.
• An interest in or knowledge about parenting, student learning, tuition, enrichment programs, or Singapore's education landscape.
• Residency in Singapore or availability to film locally when necessary.

Additional Qualifications (Preferred)

• Previous experience producing user-generated content (UGC) ads or performance marketing creatives.
• Experience collaborating with creators, influencers, actors, parents, or children.
• Familiarity with advertising platforms such as Meta or TikTok ads and creative testing techniques.
• Basic graphic design capabilities for creating thumbnails, subtitles, and simple graphics.
• Confidence appearing on camera is an advantage but not mandatory.

Success Metrics

Success in this role is measured by the consistent generation of fresh video content that deepens understanding of parental engagement. Key performance indicators include:

• Quantity of actionable video concepts generated weekly.
• Speed of content filming and editing processes.
• Effectiveness of hooks and storytelling techniques.
• Diversity of creative approaches addressing the same parental concerns.
• Progressive enhancement of ad and content performance.