Social Media Assistant & Content Creator

About the Role

Based at Banana Island Resort Doha By Anantara in Qatar, this role involves managing social media activities for the luxury hotel brand Anantara Hotels & Resorts. The company is known globally for providing authentic hospitality rooted in Thai culture, promising memorable experiences for guests and rewarding career opportunities for employees.

Key Responsibilities

• Develop and execute engaging content tailored for the hotel’s social media platforms, collaborating with photographers, videographers, and creative teams.
• Craft and manage social media strategies aligned with the hotel’s brand and business goals to enhance market presence.
• Create consistent and meaningful posts daily, including editing and improving engagement.
• Maintain and oversee the social media content calendar for both the hotel and Food & Beverage (F&B) accounts, incorporating key marketing messages and promotions.
• Engage proactively with followers by responding promptly to inquiries.
• Stay informed about social media industry trends and best practices, suggesting strategy adjustments for improved outcomes.
• Identify and pursue promotional opportunities such as influencer and marketing partnerships as well as brand activations.
• Design innovative campaign ideas aimed at enhancing brand interaction and driving revenue growth.
• Ensure all social content and strategies are consistent with brand standards.
• Plan and manage campaign objectives and key performance indicators (KPIs) over short and long terms.
• Coordinate with various operational departments to communicate and promote F&B, Rooms, and Spa packages effectively.
• Conduct regular social media audits and present performance insights and recommendations to hotel management.

Additional Information

Maintaining ethical standards is crucial to uphold the brand’s competitive edge and the confidence of associates. This role presents a unique opportunity to grow within a global luxury hospitality brand.