SEO Specialist

Role Overview

We are seeking a driven SEO Specialist with at least 2 years of experience specializing in search engine optimization and website conversion rate optimization within the direct-to-consumer (D2C) sector. The successful candidate will demonstrate expertise in both the technical and strategic aspects of SEO to boost organic visibility and improve user engagement.

Key Responsibilities

• Design and execute comprehensive SEO strategies to elevate organic search rankings and increase site traffic.
• Perform in-depth keyword research, competitor benchmarking, and content refinement for SEO effectiveness.
• Enhance website architecture, metadata, internal linking, and address technical SEO enhancements.
• Manage site performance parameters including speed, mobile responsiveness, and overall user experience.
• Implement link-building initiatives to strengthen domain authority.
• Analyze and optimize website conversion rates leveraging A/B testing and analytics.
• Work closely with content creators to develop SEO-optimized blog posts, landing pages, and product content.
• Regularly track and report SEO metrics using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.
• Keep abreast of the latest SEO trends, search engine algorithm updates, and industry standards.

Qualifications and Requirements

• Minimum of 2 years of relevant SEO and CRO experience in the D2C industry.
• Proficient in utilizing SEO tools including Google Analytics, Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Strong knowledge of on-page, off-page, and technical SEO practices.
• Excellent analytical abilities coupled with effective problem-solving skills.
• Capable of working autonomously and coordinating efficiently with cross-functional teams.

Additional Details

• Location: Noida, Uttar Pradesh, India
• Employment Type: Full-time, Onsite
• Salary: ₹50,000 per month