SEO Specialist

About Roamless

Roamless was founded to solve a common problem faced by travelers: expensive and inconvenient roaming charges. Our solution offers a truly global mobile connectivity service that is up to 90% cheaper than traditional roaming options. Users enjoy instant, reliable data worldwide using a single eSIM without the hassle of switching SIM cards or hunting for Wi-Fi. Our service has no hidden fees or expiration dates, and more than 1.5 million users have rated us 4.6 on Trustpilot. In just three years, we have achieved 4-5x year-over-year growth and recently secured $12M in Series A funding to advance our vision as a global mobile operator.

Role Overview

We are seeking an experienced SEO Specialist to lead our organic growth efforts by managing SEO content and digital PR strategies. This role involves crafting and overseeing blog content that attracts visitors, creating localized content for new markets, and conducting digital PR and link-building campaigns to boost our online presence. You will work closely with the technical SEO specialist and the Head of SEO, focusing heavily on content strategy, briefing, and outreach, including managing AI-generated content through research, briefing, prioritization, and editing. Additionally, you will monitor blog performance across various languages and coordinate digital PR initiatives about every two months.

Key Responsibilities

• Manage and maintain the editorial calendar, balancing stakeholder requests with potential traffic and revenue impact.
• Identify and fill content gaps for different markets with tailored content briefs.
• Conduct thorough keyword research and competitive content analysis, understanding real ranking factors beyond tool data.
• Develop AI content briefs and review AI-generated drafts to ensure quality output.
• Supervise AI-driven blog localization across multiple languages and report on organic non-branded traffic metrics by market.
• Enhance internal AI content and localization plugins for improved performance.
• Plan and execute digital PR and link-building campaigns, including data-driven story ideation, sourcing, outreach, and journalist pitching.

Required Qualifications

• Native or near-native proficiency in English.
• Minimum of five years working experience in content SEO and digital PR.
• Proven expertise in keyword research and content analysis, with insight into its evolution.
• Strong understanding of searcher intent beyond mere SEO optimization.
• Proficiency in prompt engineering to guide AI content creation effectively.
• Deep knowledge of effective digital PR tactics.
• Experience managing multi-language websites.
• Ability to thrive in a startup environment with autonomy, adaptability, and a willingness to take on varied responsibilities in a lean team.

Preferred Attributes

• Prior experience working within the travel industry.
• Familiarity with GEO targeting methods.

Employee Benefits

• Provision of necessary hardware to maximize productivity.
• One-time home office budget of $500 for equipment such as keyboards and monitors.
• Annual learning and development budget of up to $1,000 for books, courses, and conferences.
• Full-time local employment contract through an Employer of Record.
• Yearly $200 non-expiring Flex credit for data, hotspot, and calls.
• Subscription for a phone number (US, UK, Canada, or Australia) included in the Roamless app annually.
• Inclusive, supportive, and diverse team environment.