SEO Specialist

About the Role

This role involves enhancing website visibility and driving organic traffic to support Trailblazer Visionaries' digital growth. The SEO Specialist will apply expertise in search engine optimization, keyword research, content refinement, analytics, and technical SEO methodologies.

Key Responsibilities

• Conduct thorough keyword research to discover new growth opportunities.
• Optimize website elements including pages, blog articles, metadata, headings, and internal linking structures.
• Regularly track SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Perform technical SEO audits and propose actionable enhancements.
• Analyze competitor strategies and current search trends to elevate ranking approaches.
• Collaborate with content creators, marketing, and web development teams to boost organic presence.
• Monitor rankings, site traffic, conversion metrics, and generate frequent reports on SEO outcomes.
• Keep up-to-date with search engine algorithm updates and evolving SEO best practices.

Candidate Profile

• Demonstrated experience as an SEO Specialist or in a related digital marketing role.
• Comprehensive knowledge of on-page, off-page, and technical SEO principles.
• Proficiency with SEO platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or Screaming Frog.
• Experience in keyword research, link building, and optimizing content for SEO.
• Basic familiarity with HTML, website architecture, and content management systems.
• Strong analytical thinking, communication abilities, and problem-solving skills.
• Capability to juggle multiple tasks and adhere to deadlines.

Preferred Qualifications

• Experience in specialized SEO areas like local, e-commerce, or international SEO strategies.
• Knowledge of content marketing techniques and paid search advertising.
• Certifications in Google Analytics or related digital marketing fields are advantageous.

Additional Information

This is a full-time, on-site position based in Chandigarh, India. Candidates interested should forward their resume, portfolio, and examples of prior SEO achievements to the provided contact email.

Compensation

The remuneration for this role ranges from 15,000 to 25,000 INR per month.