SEO Manager

Role Overview

We seek a seasoned, Arabic-speaking SEO Manager to spearhead SEO strategy and execution for clients in Saudi Arabia. The ideal candidate will blend deep technical SEO know-how with content and off-page SEO skills, while adeptly managing client engagements, delivering clear strategic advice, and translating analytics into actionable business outcomes. This position demands both proactive SEO implementation and strategic ownership of client accounts, focusing on driving qualified traffic with tangible commercial benefits.

Key Responsibilities

• Design and direct end-to-end SEO strategies that align with client goals, market dynamics, and profit objectives.
• Oversee multiple client portfolios, fully grasp their aims, manage expectations, and ensure SEO performance from planning through execution.
• Establish priorities, roadmaps, KPIs, and measurement systems focused on attracting quality organic visitors and delivering conversion-based business impact instead of mere traffic volume.
• Keep abreast of search engine trends, competitor landscapes, algorithm changes, and advancements in AI-driven search and GEO to seize opportunities and mitigate risks.
• Guide SEO specialists, content creators, developers, and other teams with strategic directions.
• Conduct thorough technical SEO audits addressing crawlability, indexation, site structure, linking strategies, canonical tags, JavaScript rendering, structured data, Core Web Vitals, page speed, and international SEO complexities.
• Convert technical audit insights into clear, prioritized recommendations for development and product stakeholders, outlining expected impact and steps needed.
• Support website launches, redesigns, platform migrations, and URL/domain changes ensuring SEO risks are managed effectively.
• Verify SEO implementations through crawling, log file analysis, Google Search Console, analytics tools, and other SEO software.
• Formulate content and on-page SEO approaches driven by keyword analysis, user intent, audiences, and competitor gaps.
• Spot commercially advantageous keywords for various page types including landing, category, product/service, and articles.
• Lead the crafting and optimization of Arabic and English content ensuring metadata, headings, internal links, topical depth, and user experience are top-notch.
• Work closely with content localization teams to ensure Arabic content is culturally appropriate and resonates with the Saudi audience.
• Implement E-E-A-T principles and enforce quality standards, especially for YMYL sites and highly regulated sectors.
• Devise sustainable off-page SEO and authority-building strategies consistent with brand identity, quality benchmarks, and risk management.
• Identify link-building, digital PR, partnership, citation, and content placement opportunities relevant to the brand.
• Assess backlink profiles, track link quality and competitors, and proactively manage risks.
• Coordinate with internal teams and external collaborators to boost brand authority and organic visibility measurably.
• Serve as the principal SEO contact for clients, fostering trustful relationships with stakeholders.
• Explain sophisticated SEO concepts clearly in both Arabic and English to diverse audiences.
• Develop and present compelling client reports, strategic reviews, and executive briefings.
• Manage client expectations effectively, challenge constructively, and clarify responsibilities and deadlines.
• Collaborate cross-functionally with account management, paid media, content, analytics, and development teams to deliver integrated marketing solutions.

Required Qualifications & Experience

• Fluency in Arabic and strong professional command of English.
• At least 5 years' professional SEO experience, including managing complex or large-scale websites and maintaining senior-level client relations.
• Advanced expertise in technical SEO, content strategy, on-page optimization, and off-page SEO techniques.
• Proven competency in transforming audits and data insights into prioritized, commercially impactful actions.
• Strong familiarity with Google Search Console, GA4, crawling tools, keyword and backlink research platforms, and SEO reporting tools.
• Exceptional client communication, stakeholder engagement, narrative-building, and presentation capabilities.
• Robust project management skills, meticulous attention to detail, and the ability to juggle multiple accounts and deadlines.
• Good grasp of the Saudi search ecosystem, Arabic user search behavior, and local market nuances.

Selection Process

• Shortlisted candidates may undergo a practical SEO task analyzing a poorly ranking target page.
• This exercise involves diagnosing probable issues and proposing a prioritized SEO action plan covering technical elements, on-page content, E-E-A-T factors, internal linking, and off-page strategies.

Preferred Experience

• Background in SEO, digital, media, or integrated marketing agencies.
• Experience handling enterprise, e-commerce, retail, financial services, or cross-market accounts.
• Previous roles leading or mentoring SEO teams and coordinating multidisciplinary SEO efforts.
• Knowledge of AI search, Generative Engine Optimization (GEO), local SEO, and app search optimization is a plus.

About Stagwell Media

Stagwell Media is an international media agency focused on delivering performance that unlocks ambitions on all platforms. As part of Stagwell, an evolving marketing network driven by AI, it transforms media operations through an integrated, agile model that fuels growth. Leveraging advanced technology such as The Media Machine, its AI-native operating system, the agency enhances optimization, improves investment efficiency, and fosters higher-quality audience engagement. With over 2,300 professionals across 50+ markets, Stagwell Media achieves transformative outcomes for prominent global brands including Lenovo, DP World, and P&G.