SEO Executive

Company Background

Samrat Interiors Pvt. Ltd. and Rococo Milano collectively deliver comprehensive home design and furniture retail services in India. Samrat Interiors, established in 1975, specializes in tailored furniture manufacturing, custom interiors, carpentry, modular solutions, and premium home textiles. Rococo Milano serves as the luxury segment, showcasing contemporary, minimalist, and imported European and Italian-inspired furnishings in a sprawling flagship store.

Role Overview

The organization is seeking a result-driven SEO Executive with 1 to 2 years of practical experience encompassing Technical SEO, On-Page SEO, Off-Page SEO, and content writing. The suitable candidate will be capable of autonomously carrying out SEO initiatives, diagnosing website problems, creating SEO-optimized content, and tracking keyword and site performance metrics.

Key Responsibilities

• Perform routine technical SEO audits to detect website issues including 404 errors, broken links, redirects, duplicate content, indexing, and crawling concerns.
• Optimize essential elements such as robots.txt, XML sitemaps, canonical tags, URL structures, and internal linking.
• Utilize Google Search Console to monitor indexing status, coverage, Core Web Vitals, and address SEO issues.
• Identify website speed and mobile usability obstacles and collaborate with developers to implement fixes.
• Conduct keyword research for primary and secondary keywords and optimize meta titles, descriptions, headings, URLs, images, and website content structures.
• Enhance product, category, landing, and blog page SEO aspects.
• Perform competitor and keyword gap analyses; track keyword rankings to find improvement areas.
• Independently write SEO-friendly blogs, articles, category content, landing pages, and product descriptions aligned with keyword research and user intent.
• Implement link-building strategies including guest posting, directory submissions, outreach, and monitoring backlink profiles to improve domain authority and eliminate harmful links.
• Generate comprehensive SEO reports on a daily, weekly, and monthly basis including organic traffic, keyword ranking, impressions, clicks, conversions, and competitor activities.
• Take full ownership of assigned SEO duties, ensuring timely and effective execution.

Desired Skills and Experience

• Practical exposure of 1 to 2 years in driving SEO projects.
• Solid knowledge of Technical, On-Page, and Off-Page SEO methodologies.
• Proficiency with Google Search Console and Google Analytics 4 (GA4).
• Familiarity with SEO tools like SEMrush, Ahrefs, Screaming Frog, Ubersuggest, or equivalents.
• Strong capability in conducting keyword and competition analysis.
• Competent SEO content writing and editing skills focused on engaging and grammatically correct material.
• Basic understanding of HTML and website structural elements.
• Effective communication, analytical thinking, and multitasking abilities.

Preferred Attributes

• Hands-on approach to identifying, understanding, and resolving SEO challenges promptly.
• Ability to independently create high-quality content without exclusive reliance on writers or AI.
• Ownership mindset covering planning, execution, and monitoring SEO strategies.
• Continuous learning and adaptation to SEO trends and algorithm updates.

Key Performance Indicators

• Improved keyword positions.
• Increased organic traffic and impressions.
• Growth in organic clicks and click-through rates.
• Expansion in the number of indexed and optimized pages.
• Enhanced technical SEO health metrics.
• Consistently high-quality SEO content.
• Increase in authoritative backlinks.
• Adherence to timelines on SEO activity delivery.
• Organic leads and revenue generated through SEO efforts.

Education and Eligibility

While a bachelor's degree in Marketing, Digital Marketing, Communications, English, or a related discipline is preferred, candidates without formal education but possessing strong practical SEO expertise are welcome to apply.