SEO Content Lead

About Property Finder

Property Finder is a premier property portal serving the Middle East and North Africa (MENA) region. It strives to foster a more inclusive and innovative real estate future and plays a central role in developing the region’s technical ecosystem. Established in 2007, the company connects millions of buyers and renters with thousands of real estate professionals, providing a seamless user experience that supports informed property decisions. Property Finder remains a trusted partner to developers, brokers, and customers, continually advancing real estate technology across MENA.

Role Overview

This role focuses on leading and expanding the organic search content efforts of the company, one of its most significant growth channels. As an SEO Content Lead, you will guide a distributed team of writers while contributing personally to content production. You will implement AI-driven strategies to increase content output efficiently without compromising quality.

Key Responsibilities

• Develop and maintain a strategic content roadmap covering the entire property journey from research to post-move services.
• Leverage advanced large language model (LLM) knowledge to scale content creation cost-effectively while ensuring high quality.
• Manage and mentor a distributed team of writers, integrating intern contributions within stringent quality controls.
• Maintain Property Finder’s position as the leading authoritative source for UAE property content.
• Construct data-driven SEO strategies, incorporating entity-based and semantic SEO techniques rather than relying solely on keywords.
• Design AI-assisted workflows that translate market and search data into actionable writing briefs with continuous improvements via feedback loops.
• Ensure quality through structured review processes and stay updated on cutting-edge AI models, translating insights into team guidance.
• Incorporate multimedia elements such as visuals, data, and structured content to complement text and collaborate with PR teams on digital assets.
• Maintain a working technical SEO knowledge base to effectively partner with technical specialists on crawling, indexing, and structured data.
• Conduct independent data analysis using SQL, BigQuery, Google Search Console, Google Analytics 4, SEMrush, and similar tools.
• Run rigorous A/B testing to measure content effectiveness, reporting performance transparently to key stakeholders.

Required Qualifications and Skills

• At least 7 years of experience in SEO and content development, including a minimum of 3 years leading multi-writer teams in high-volume environments such as marketplaces, classifieds, e-commerce, or publishing.
• Extensive hands-on experience with LLM content systems and techniques such as reinforcement learning with human feedback (RLHF).
• Deep expertise in semantic SEO, including entities, topical maps, and semantic query intent analysis.
• Understanding of AI answer engine mechanisms, including how they select and attribute content sources.
• Experience with programmatic and product-led SEO initiatives, including templated pages measured at cluster levels.
• Proven ability to lead as a player-coach, balancing team management and personal content production.
• Strong data analytics capabilities with proficiency in SQL, BigQuery, Google Search Console, GA4, SEMrush, and other rank-tracking APIs.
• Disciplined approach to prioritization and experimentation, maintaining a robust portfolio of content A/B tests.
• Excellent storytelling skills for both content creation and detailed stakeholder reporting.

Preferred Qualifications

• Proficiency in Arabic language.
• Experience in the MENA real estate market or classifieds sector, especially within the UAE.

Company Values and Culture

Property Finder fosters an empowering work environment where employees are encouraged to innovate, grow, and contribute meaningfully. The company’s core guiding principles include prioritizing the future, valuing data-driven decision-making over opinions, optimizing for impact, ownership mentality, and embracing calculated risks as essential for progress.