Senior Social Media Manager

About MASH Global

MASH Global is a digital-first marketing agency that integrates cultural insights, technology, and specialized expertise to create innovative branding solutions. The company delivers bespoke strategies in social media management, influencer marketing, campaign execution, media buying, branding, production, and technology to help brands thrive. Situated in Doha, MASH Global combines local market understanding with a global outlook to produce impactful, measurable results for clients amidst an evolving digital ecosystem.

Role Overview

The Senior Social Media Manager role is a full-time, onsite position based in Doha, focusing on leading the development, implementation, and refinement of social media strategies across various platforms. Responsibilities include managing content calendars, directing content creation and curation processes to ensure alignment with brand identity and campaign goals, and applying best practices for each platform.

Key Responsibilities

• Lead the planning, execution, and continuous improvement of social media strategies across multiple platforms.
• Manage and maintain content schedules, overseeing both creation and curation activities.
• Ensure all published content reflects the brand voice and meets campaign objectives and platform guidelines.
• Analyze social media performance using analytics tools and produce detailed reports to guide optimization efforts.
• Collaborate with strategy, creative, influencer marketing, and media buying teams to enhance campaign success.
• Mentor junior staff, fostering a high-quality standard of work delivery within the social media team.
• Keep up to date with the latest social media trends, updates, and tools to innovate and advance social media initiatives.

Qualifications and Requirements

• Substantial experience in social media strategy development, content planning, and multi-platform management (e.g., Instagram, TikTok, X, Facebook, LinkedIn, YouTube).
• Skilled in utilizing analytics and reporting tools such as Meta Business Suite, TikTok Analytics, Google Analytics, or equivalent.
• Background in digital marketing and campaign management, preferably within agency or fast-paced environments, focused on performance outcomes.
• Strong leadership in content development, including briefing creative teams and ensuring consistent brand messaging across copy and visuals.
• Experience managing influencer partnerships, engaging online communities, and handling social media reputation management.
• Excellent communication skills in English; knowledge of Arabic is a plus.
• Proven leadership and team management abilities, capable of overseeing projects and coordinating with diverse stakeholders.
• Bachelor's degree in Marketing, Communications, Media, or a related discipline, or equivalent professional experience.
• At least five years of experience in social media roles, with a minimum of two years in leadership positions.
• Must be available for on-site work in Doha and adaptable to dynamic priorities, deadlines, and client requirements.