Senior Programmatic Specialist

About the Role

The Senior Programmatic Specialist, based in Gurugram, is a pivotal team member responsible for managing and optimizing media activations and campaigns across agencies and partners. You will develop infrastructure and capabilities within the agency while steering media strategies in collaboration with customers and agency teams. Acting as the liaison between the Campaign Management team and clients, you will provide insights on campaign performance and strategic programmatic planning. This role requires effective coordination among multiple stakeholders, bridging gaps within organizational structures, and mobilizing internal resources to ensure a seamless experience for agencies, partners, and customers using Display and Video 360 (DV360).

Key Responsibilities

• Formulate and implement platform strategies, oversee execution, track performance, and generate reports for media campaigns across all programmatic buying platforms.
• Serve as the programmatic authority for clients, delivering expertise on campaign performance and optimization, while recommending strategies to meet business goals.
• Create training resources and documentation detailing best practices.
• Utilize first-party and third-party data to enhance targeting and generate insights.
• Supervise and mentor a specialist, imparting technical knowledge and managing work allocation.
• Coordinate asset and tag management with vendors to ensure campaigns meet KPIs and proactively manage campaign delivery.
• Monitor client pacing and performance across the digital media portfolio.
• Advise on innovative strategies and emerging trends.
• Collaborate with client service teams to optimize campaign setups and execution strategies.
• Partner with data teams to supply analytical insights to clients.

Required Skills and Experience

• 2 to 3 years of experience in programmatic digital media buying and planning, with an emphasis on strategy and execution.
• Solid understanding of fundamental media concepts and principles.
• Proficiency in syndicated tools such as Google Analytics (GA), Google Data Studio (GDS), Google Tag Manager (GTM), among others.
• Familiarity with optimization and trafficking platforms.
• Competence in Microsoft Office applications including Outlook, Excel, PowerPoint, and Word.
• Ability to work well within a team environment.
• Strong strategic thinking orientation.

About Social Beat (A Cheil Company)

Established in 2012, Social Beat is a digital growth partner for prominent brands and rapidly scaling startups across India. With a team of over 300 digital professionals in Bengaluru, Mumbai, NCR, and Chennai, Social Beat is among India’s fastest-growing independent digital marketing companies, managing 3% of India's digital media investment. The company holds premium partnerships with Google and Facebook and collaborates closely with other ecosystem partners like Hotstar, Amazon, and LinkedIn. Social Beat serves as an extended growth team for startups such as boAt, Upgrad Campus, Global Bees, Blackbuck, and many others. It also partners with notable brands including Bharat Matrimony, Jaquar, Tata Cliq, Indiabulls Dhani, Mahindra Finance, and more, driving innovation through a blend of creativity and performance.