Senior Product Manager - Addressability

About Zeta Global

Zeta Global (NYSE: ZETA) is an AI-driven marketing cloud harnessing advanced artificial intelligence and trillions of consumer signals to empower marketers in acquiring, growing, and retaining customers more effectively. The Zeta Marketing Platform (ZMP) integrates identity, intelligence, and omnichannel activation into a unified platform, relying on one of the largest proprietary databases and AI systems in the industry. Headquartered in New York City since its foundation in 2007, Zeta supports enterprise customers across various industries to deliver personalized consumer experiences that enhance marketing results.

Role Overview

We are looking for a Senior Product Manager to join our Identity product team focused on the Addressability pod. This team manages Zeta's identity graph accessibility for all products and services company-wide. Your role will involve developing and refining real-time and batch identity resolution systems that connect consumers to signals, channels, and outcomes.

Zeta’s SuperGraph handles over 1 trillion signals monthly across 245 million+ identity clusters in more than 12 countries. Your responsibility is to ensure all major business units—including CRM, programmatic advertising (DSP), HIRO, and more—can integrate with this identity infrastructure via modern resolution systems. You will oversee organization-wide adoption of the Zeta identity spine, oversee integration of future acquisitions, and provide insightful dashboards and tools to highlight identity coverage and enhance match rates.

This position functions as an individual contributor with essential cross-organizational collaboration duties. You'll work across engineering pods and business divisions, requiring expertise in influencing without authority, aligning diverse stakeholders, and managing complex technical transitions.

Key Responsibilities

• Develop and manage the product roadmap for Zeta's addressability platforms, including real-time and batch identity resolution systems.
• Collaborate with engineering teams to design and implement identity resolution functions supporting all Zeta business sectors.
• Drive organization-wide adoption of Zeta’s identity spine by partnering with CRM, programmatic ads, Publisher Cloud (HIRO), Email Exchange, and Data Cloud teams for integration.
• Lead migration efforts from outdated identity systems to contemporary architectures, coordinating multiple engineering teams and stakeholders.
• Build and sustain strong relationships with product managers, engineering leads, and business unit heads to influence priorities and ensure unified objectives.
• Define and track success metrics related to identity coverage; create dashboards to monitor match rates, resolution accuracy, and identify improvement opportunities across platforms.
• Effectively translate complex technical concepts regarding identity and data infrastructure into clear product requirements, user stories, and stakeholder communications.
• Leverage data analytics for prioritization, assess the impact of identity enhancements on business outcomes, and pinpoint coverage gaps.

Qualifications

• Over 6 years of product management experience with significant exposure to data platforms, identity systems, or advertising technology infrastructures.
• Strong technical acumen with knowledge of identity graphs, entity resolution, data pipelines, and distributed systems; ability to read SQL, evaluate architectural documents, and engage technically with engineering teams.
• Proven track record leading cross-functional initiatives across teams or business units using influence without direct control.
• Exceptional communication skills to bridge technical and business audiences and unify diverse stakeholder priorities.
• Experience with data warehousing or infrastructure technologies such as Snowflake, Spark, or Airflow.
• Willingness to occasionally accommodate collaboration during US time zones outside normal business hours.

Preferred Experience

• Background in advertising technology, marketing technology, or identity resolution focusing on identity graphs, cross-device linking, audience resolution, or programmatic ad infrastructure.
• Knowledge of privacy-centric identity methods including cookieless resolution, first-party data techniques, and relevant privacy regulations like GDPR and GPP.
• Proficiency in SQL and handling large datasets to analyze product metrics and hypotheses.
• Familiarity with agile methodologies and related tools like Jira and Confluence.

Benefits

• Comprehensive medical insurance coverage

Diversity and Inclusion

Zeta Global is an equal opportunity employer welcoming candidates regardless of sex, race, color, religion, age, disability, veteran status, national or ethnic origin, sexual orientation, or gender identity/expression. We foster a culture of trust and inclusiveness where employees can bring their authentic selves to work and support each other. Our commitment to diversity, equity, and inclusion is integral to our workplace culture.