Senior Performance Marketing Specialist

About the Role

We are partnering with a distinguished global technology consulting firm recognized for delivering scalable digital solutions to Fortune 500 companies and high-growth businesses in India, North America, and Europe. The organization fosters a culture emphasizing collaboration, continuous improvement, and career advancement. This position is based in Kolkata, India.

Key Responsibilities

• Plan, implement, and optimize paid advertising campaigns across multiple digital platforms including Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, LinkedIn Ads, and additional relevant channels.
• Constantly track and enhance campaign performance metrics such as Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), Click-Through Rate (CTR), and conversion rates.
• Manage and optimally allocate media budgets to achieve maximum efficiency and return.
• Perform A/B testing on creatives, landing pages, and audience segmentation to refine campaign effectiveness.
• Prepare detailed performance reports and generate actionable insights to drive improvements.
• Oversee the brand’s presence on major ecommerce marketplaces including Amazon, Flipkart, Myntra, Jiomart, and other quick commerce platforms.
• Handle product catalog management, pricing strategies, inventory coordination, and marketplace SEO to maximize product visibility.
• Liaise with marketplace account managers to explore growth initiatives and monitor customer feedback through ratings and reviews.
• Design and execute promotional campaigns, festive sales, and special offers while coordinating with creative and content teams for campaign materials.
• Identify new growth opportunities through data analytics and market trend analysis.
• Collaborate closely with sales and e-commerce teams to boost online revenue streams.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Commerce, or related disciplines.
• 4 to 6 years of practical experience in performance marketing focusing on PPC and social media marketing.
• In-depth knowledge of digital marketing ecosystems and e-commerce operations.
• Proven hands-on expertise with Google Ads and Meta Ads Manager platforms.
• Experience using Google Marketing Platform/Google Marketing 360 for campaign management, audience targeting, analytical attribution, and optimization.
• Proficient in managing ecommerce marketplaces—creating brand storefronts, managing seller panels, product listings, and campaign performance monitoring.
• Advanced analytical skills supported by familiarity with Excel and various reporting tools.
• Good communication and coordination capabilities, with prior team leadership being advantageous.

Technical Skills

• Proficient with Google Analytics, Google Tag Manager, Google Merchant Center, Google Search Console.
• Familiar with marketplace analytics dashboards and preferably Adobe Analytics Suite.
• Experience with AI-driven digital marketing tools that support campaign automation, audience segmentation, predictive analytics, content optimization, and performance enhancement.

Preferred Skills

• Background in working with D2C, retail, FMCG, lifestyle, or ecommerce brands.
• Understanding of SEO, email marketing, and various marketing automation technologies.
• Knowledge of marketplace advertising platforms and WhatsApp Marketing including WhatsApp Business API.

Location and Opportunity

This role is based in Kolkata, India and offers an exciting opportunity for a results-oriented performance marketing expert to significantly impact digital growth, marketplace management, and online sales success by leveraging leading advertising and ecommerce platforms.