Senior Paid Media Executive

About Hybrid

Hybrid is a rapidly growing global media agency with offices in Sydney, Kuala Lumpur, Shanghai, Kathmandu, Bristol, and Philadelphia. We specialize in delivering premium media, creative, content, and research services to leading Higher Education institutions worldwide. Our deep insight into human behavior combined with expertise in media and creativity allows us to craft tailored advertising strategies that capture attention and convert insights into effective actions for our clients.

Role Overview

We are seeking an experienced Senior Paid Media Executive to design and manage Search, Social, and Programmatic advertising strategies for our international clients, maintaining ownership of campaign execution to exceed key performance indicators (KPIs).

Key Responsibilities

• Create and implement paid advertising strategies across platforms such as Google Ads, Meta, TikTok, DV360, and other top social media advertising channels.
• Manage and optimize daily Search, Programmatic, and Display campaigns to ensure peak performance.
• Recommend and build paid media campaigns adhering to industry best practices.
• Analyze campaign data, generate detailed reports, and interpret performance metrics.
• Track KPIs for each campaign and propose strategies for enhancement.
• Evaluate data insights to improve campaign effectiveness towards commercial objectives like sales growth and customer acquisition.
• Confidently communicate paid media insights to clients when needed.
• Integrate campaign learnings into media planning and contribute to overarching strategy development.
• Stay updated on the latest advancements in Paid Media analytics and share knowledge with the team.

Requirements

• At least 3 years of experience in planning, managing, and optimizing paid advertising/PPC campaigns.
• Proficient in setting up and troubleshooting conversion tracking using GA4, Google Tag Manager, and other advertising platforms.
• Experience with managing large client accounts, including research, planning, optimization, and execution of paid media campaigns.
• Ability to apply strategic thinking incorporated with market knowledge, insights, and intelligence.
• Previous experience operating across multiple platforms within an agency setting is preferred.

Benefits

• Monthly financial contribution towards physical health expenses like gym memberships.
• Access to online training, coaching sessions, tools, and resources.
• Paid training for obtaining career accreditations.
• Defined internal mobility opportunities and clear career progression paths.
• Recognition and rewards from management.
• Social activities including Friday drinks, office outings, and parties.
• Complimentary fruit and weekly breakfast or lunch provided.