Senior Merchandiser

Company Overview

PepsiCo is a global leader in beverages and convenient foods, with a footprint in over 200 countries and a remarkable reach with products consumed more than a billion times daily. With a 2021 net revenue surpassing $79 billion, PepsiCo’s portfolio boasts iconic brands such as LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, and QUAKER® among others, each generating significant retail sales. Committed to sustainable growth through its pep+ initiative, PepsiCo integrates sustainability and human capital into its business model to create value responsibly.

Role Overview

The Sales Specialist (Senior Merchandiser) plays a crucial role in ensuring maximum availability and visibility of products at retail outlets. Responsibilities involve merchandising, conducting sampling and promotions, ensuring adherence to planograms, and delivering market intelligence to boost sales. The role demands execution excellence using the PACE system, data accuracy, perfect store compliance, and meeting key performance indicators.

Key Responsibilities

• Visit designated TT outlets according to daily routes assigned by supervisors.
• Merchandise PepsiCo's SSFL products across various store display points including shelves, stands, and floor displays.
• Deploy point of sale (POS) materials strategically alongside SSFL product displays.
• Adhere strictly to approved planograms ensuring all access points are merchandised properly.
• Ensure product rotation using FIFO method and remove any expired or substandard stock.
• Maintain clean, fresh, and well-stocked product displays at all times.
• Observe and report competitor activities.
• Promptly communicate any deviations from agreed terms with assigned customers or outlets.
• Report previous day's activities daily to direct supervisors.
• Participate in product sampling and promotional campaigns as required.
• Uphold professional appearance and behavior following company code of conduct.
• Monitor market trends and set marketing goals specific to assigned stores.
• Implement sales go-to-market strategies, sales approaches, and promotional executions effectively.
• Compile and submit detailed sales-related reports with recommendations to designated databases following company policy.
• Guarantee 100% accurate execution and reporting through the PACE Merchandising System without manual entries.
• Close all action items indicated in the PACE system promptly.

Performance Indicators

• Compliance with execution standards and journey plans.
• Adherence to Last-Time-Availability (LTA) enforcement and plan coverage.
• Achievement of Merchandising Standards List (MSL) and Rock compliance.
• Perfect Store execution verified through Share of Shelf (SOS) compliance.
• Visit completion rate compared to planned schedules.

Qualification & Competencies

• Good knowledge of various sales channels and basic sales principles.
• Excellent communication skills tailored to customer interactions.
• Possession of a valid driving license.
• Service-oriented with strong interpersonal skills.
• Minimum educational attainment of a High School certificate.
• Healthy, physically capable to meet the demands of the role.