Senior Media Planner

About M+C Saatchi Performance

M+C Saatchi Performance is a global agency specializing in digital media, focused on connecting brands with consumers. We drive business growth for clients through effective, measurable, and adaptive digital marketing strategies.

Role Overview

We are looking for a Senior Media Planner based in Singapore who will develop and implement performance-driven campaign strategies across multiple digital platforms, including Meta, Google, and TikTok, with particular emphasis on app performance.

Key Responsibilities

• Develop media strategies independently to meet clients' performance marketing objectives utilizing channels such as search, paid social, and programmatic advertising.
• Manage end-to-end client communication and relationship, handling daily, weekly, and monthly campaign activities with the assistance of the account manager.
• Collaborate effectively with internal teams including Search & Social, Programmatic, Reporting, Trading, and Strategy to deliver successful digital campaigns.
• Negotiate and manage partnerships with local suppliers, ad networks, and publishers to optimize campaign delivery and results.
• Conduct full reconciliation processes at month-end.
• Oversee campaign optimization strategies and work with digital teams to continuously enhance campaign performance.
• Support core teams in producing reports that identify insights and opportunities for improved ROI aligned with client goals and KPIs.
• Assist managers in preparing and presenting key client presentations on a monthly and quarterly basis.
• Stay current with best practices and trends in the digital media landscape relevant to managed markets.

Team Leadership

• Assist account managers in training and fostering the development of junior team members.
• Effectively manage and prioritize workloads for self and subordinates to ensure smooth account operations.

Candidate Requirements

• 3 to 5 years of client servicing and relationship management experience, preferably within an agency setting.
• A minimum of 3 years hands-on experience managing paid social, programmatic, or search platforms such as Facebook and Google Ads.
• At least 1 to 2 years of team management experience.
• A collaborative, responsible, and accountable team-player attitude.
• A proactive, ownership-driven approach with eagerness to acquire new skills.
• Excellent English communication abilities in verbal, written, and presentation formats.
• Strong skills in Microsoft Excel, Word, and PowerPoint.
• Experience managing both branding and performance marketing campaigns is preferred.
• Passion for data analysis with exceptional attention to detail when handling large data sets.

What We Offer

• Valuable exposure to digital marketing, including search and social advertising.
• Opportunities to work on regional projects covering diverse client sectors.
• Experience executing digital campaigns for multinational brands.
• A dynamic, agency work environment with collaborative teams.
• Insight into the workings of the M+C Saatchi Group.

Equal Opportunity and Privacy

M+C Saatchi Performance is committed to fostering diversity and inclusivity, ensuring nondiscrimination in recruitment and promotion. We honor confidentiality according to GDPR regulations. Reasonable accommodations during recruitment are available upon request.

Company Background

Part of the M+C Saatchi Group, established in 1995, now the largest independent creative agency group worldwide, founded on the principle of Brutal Simplicity.