Senior Media Planner

About Venxr

Venxr is an innovative AdTech company dedicated to simplifying and enhancing media planning, campaign management, and performance tracking by connecting data from major digital advertising platforms. Our products empower agencies, advertisers, and media professionals with actionable insights for smarter decision-making.

Job Overview

We are seeking an experienced Senior Media Planner with a solid background in Performance Marketing to join our Product Team in Pune. This role is unique, combining hands-on digital advertising expertise with product development to create impactful tools addressing real challenges faced by media professionals.

Key Responsibilities

• Leverage over five years of practical experience in Performance Marketing and Digital Media Planning within our product team.
• Design, implement, and supervise performance marketing campaigns for select clients of Ven Technologies, ensuring optimal performance and outcomes.
• Collaborate closely with Product, Analytics, and Technology teams to convert practical media challenges into effective product features and workflows.
• Gain in-depth knowledge of campaign planning, purchasing, optimization, measurement, and reporting across digital media platforms.
• Handle advertising efforts on platforms such as Meta, Google Ads, DV360, Amazon Ads, and other programmatic interfaces.
• Serve as a champion for media and performance marketing best practices both internally among the Product Team and externally with clients.
• Identify inefficiencies in current media-planning and campaign management processes and help engineer improved solutions.
• Establish requirements, use cases, KPIs, and metrics to assess feature success within the product suite.
• Function as the domain expert for media within the product team, ensuring practicality, scalability, and user relevance of products.
• Analyze campaign data and platform-level insights to uncover optimization and automation opportunities.
• Work in tight collaboration with developers, analysts, and product managers to evolve concepts from problem identification through to product launch.
• Partner with the Business Development team in client presentations, offering strong media strategy to support new business acquisition.
• Engage actively in client meetings and strategic discussions to showcase Ven Technologies’ expertise and establish trust with brands.
• Keep abreast of industry developments including changes in digital advertising ecosystems, platform advancements, emerging DSPs, and evolving performance marketing best practices.

Candidate Profile

• A minimum of five years’ experience in Performance Marketing or Digital Media Planning.
• Comprehensive hands-on knowledge of Meta, Google Ads, DV360, Amazon Ads, and preferably other DSP or programmatic platforms.
• Strong understanding of campaign objectives, audience targeting, bidding strategies, optimization techniques, attribution models, and performance indicators.
• Proficiency with key marketing metrics such as ROAS, CPA, CPL, CAC, CTR, CPC, CPM, CVR, reach, and frequency.
• Ability to transcend standard campaign execution to grasp media team workflows and identify how technology can enhance these.
• Exceptional analytical and problem-solving abilities.
• Excellent communication skills, capable of bridging business and technical language.
• Curious about AdTech trends, MarTech integrations, automation, analytics, and AI-powered products.
• Preferably experienced within media agencies, performance marketing teams, DSPs, AdTech firms, or digital advertising environments.

Why Join Us?

If you have substantial experience in planning, buying, and optimizing digital campaigns and wish to contribute to building the technology behind media operations, this opportunity is ideal. At Venxr, your media expertise drives the creation of the next generation of media intelligence and AdTech solutions.