Senior Marketing Manager

About HIVE

HIVE is a real estate development and operations company focused on crafting character-rich, community-centered living spaces. It aims to blend personal comfort with shared communal experiences through its thoughtfully designed apartments and vibrant hubs that encourage curiosity, dialogue, and a sense of belonging.

Role Purpose

The Senior Marketing Manager will lead marketing strategy, positioning, and overall performance for HIVE's platform and its associated brands. The role is pivotal in defining the strategic direction, ensuring commercial alignment, scaling marketing capabilities, and fostering exceptional brand and creative outcomes together with the Brand & Creative Manager.

Key Responsibilities

• Develop and own comprehensive marketing strategies for HIVE's brands and assets.
• Create annual marketing plans synchronized with business, development, and commercial goals.
• Set the priorities for campaigns, allocate budgets, and establish performance objectives.
• Serve as the lead marketing voice in executive leadership meetings.
• Execute brand positioning, messaging frameworks, and go-to-market storytelling ensuring clarity, consistency, and scalability across markets.
• Provide strategic oversight and boundaries for brand expression while empowering creative teams.
• Administer demand generation initiatives, product launches, and growth strategies.
• Lead digital, performance marketing, and customer relationship management approaches, whether conducted internally or with external agencies.
• Track and optimize marketing performance metrics in alignment with leasing, sales, and brand equity goals.
• Support and guide the Brand & Creative Manager, enabling creative execution and brand stewardship.
• Expand and strengthen the marketing department as the company grows.
• Manage relationships with agencies, consultants, and marketing partners as needed.
• Engage with cross-functional teams across Development, Property Management, Community, and Leadership to align marketing with actual product and operational realities.
• Partner with Brand Experience teams to ensure the actual customer experience reinforces brand promises.

Role Collaboration

The Brand & Creative Manager handles creative execution and brand consistency on a daily basis, while this Senior Marketing Manager focuses on overarching strategy, setting priorities, measuring outcomes, and ensuring alignment. The goal is to amplify the Brand & Creative Manager's impact, not override it.

Ideal Candidate Profile

• More than seven years of marketing experience.
• Strong strategic mindset combined with respect for brand and creativity.
• Preferred background in real estate, hospitality, lifestyle, or consumer-facing brands.
• Proven record of balancing brand integrity with commercial results.
• Aptitude to work in a founder-led, entrepreneurial setting.
• A collaborative, humble leadership style that empowers specialists instead of centralizing decisions.

Success Measures

• A clear and confident marketing strategy aligned with HIVE’s growth plans.
• Effective partnership and trust with the Brand & Creative Manager.
• Consistent, top-quality brand messaging across channels.
• Marketing efforts driving leasing, sales, and sustainable brand value.
• A marketing team characterized by purpose, calmness, and clear direction.

Additional Information

Start Date: Immediate or as soon as available.