Senior Manager

About MSM Global Education

MSM Unify is a technology-driven company operating in the international education sector, supported by M Square Media (MSM), a major global EdTech firm based in Kelowna, BC, Canada. Our AI-powered platform connects higher education institutions (HEIs) with top-tier agents worldwide to facilitate diversified student placements and promote collaborative work among stakeholders in student recruitment. We empower communities and individuals through education, technology, and partnerships with industry and academia. Our SaaS solution enhances HEIs' international enrollment by establishing global and local offices, managing agent networks, and offering tailored services such as admissions, marketing, back-office support, process management, market expansion, and recruitment automation.

• Institutional presence in 24 countries and expanding
• Affiliate network comprises over 4,500 agents across 65+ countries
• Strategic alliances with approximately 270 institutions in Canada, US, UK, Australia, and 20 other leading destinations
• Representation of more than 1300 institutional campuses globally

Recognized as a finalist in the Pioneer of the Year category at the 2020 Pioneer Award, we have made a lasting impact on institutional revenue and community transformation through international education. We embrace equal employment opportunities regardless of race, gender, age, or other statuses, in compliance with applicable laws.

Core Responsibilities

• Identify and pursue potential clients, including schools, colleges, universities, EdTech platforms, and coaching institutes within assigned regions through comprehensive market research and decision-maker mapping.
• Generate and qualify leads via outreach methods such as cold calling, emailing, LinkedIn, and attending networking events.
• Conduct client meetings and presentations to showcase the agency's offerings and craft persuasive proposals, working alongside internal creative and strategy teams.
• Ensure a robust sales pipeline and steady new client acquisitions.
• Develop enduring client relationships by managing expectations, resolving concerns, and collaborating with technical and servicing teams to deliver exceptional client experiences.
• Drive client contract renewals and upsell additional services to maximize revenue growth.
• Monitor accounts receivable and facilitate prompt payment collections.
• Use knowledge of digital marketing to advise clients on strategies aligned with their admission, branding, and enrollment objectives, including reporting on campaign performance and providing actionable insights.
• Remain informed about digital marketing trends and developments within the education sector to offer innovative solutions and position the agency as a strategic growth partner.
• Utilize AI-powered prospecting tools (e.g., LinkedIn Sales Navigator, Apollo, Clay, HubSpot/CRM, ChatGPT, Gemini, Claude, Perplexity) to efficiently research, personalize outreach, and manage pipelines with discipline using CRM systems.
• Focus on targeted, relevant client engagement instead of indiscriminate mass outreach.
• Achieve quarterly revenue targets, maintain detailed CRM records, and provide regular territory and deal performance updates to the Sales Head.