Senior Manager E-commerce

About Piramal Consumer Healthcare

Piramal Consumer Healthcare Division is a rapidly expanding sector of Piramal Enterprises Ltd, standing as a top player in India's self-care market. Their product range includes branded consumer healthcare and wellness items focusing on routine health disruptions and proactive care across major OTC categories including Analgesics, Gastro-Intestinal, Hygiene, Skin care, Vitamins & Supplements, Women care, Baby care, and Kids wellness. Since 2011, the business has expanded from 6 to over 20 brands by 2020 through acquisitions and new product developments, servicing over 1,500 towns and around 250,000 outlets directly, impacting 70 million consumers nationally.

The OTC market entry began in the late 1990s with two joint ventures, later acquiring an independent entity in 2008. From a small portfolio servicing 24,000 outlets with 80 employees and Rs.113 Cr turnover, the business has grown at a CAGR of 12%, reaching Rs.420 Cr in FY 2020. The aspiration is to climb to the #3 position in India's OTC marketplace within the coming years.

Role Overview

This role calls for a commercially focused Senior Manager to oversee and expand key e-commerce partnerships with platforms like Amazon, Flipkart, Nykaa, and Quick Commerce services. Primary duties include driving revenue, profitability, product availability and visibility, as well as managing overall account effectiveness by fostering strong relationships with platform stakeholders. Success will come through strategic, data-driven account management and robust commercial insight.

Core Responsibilities

• Achieve defined annual and monthly sales goals across e-commerce and quick-commerce channels.
• Implement account-specific growth strategies emphasizing GMV/NSV increases, market share gain, product assortment growth, and profitability improvement.
• Prepare and execute Annual Business Plans (ABPs) and Joint Business Plans (JBPs), identifying new business opportunities and product categories.
• Monitor and analyze business metrics, initiating corrective measures to ensure sustained growth.
• Develop and maintain strong, collaborative ties with major stakeholders within Amazon, Flipkart, Blinkit, Zepto, and similar digital platforms.
• Serve as the primary contact for commercial, operational, and strategic conversations.
• Lead regular reviews and strategic planning sessions with partners to align on performance and growth plans.
• Ensure 100% product listing completeness and accuracy across platforms, including consistent management of content, pricing, and images.
• Drive optimal inventory levels and product availability, coordinating with supply chain to meet fill-rate and service level expectations.
• Oversee quick commerce operations daily, managing assortment expansion, visibility, and stock availability in dark stores and delivery outlets.
• Conduct commercial negotiations involving trade terms, margins, promotional spends, and contracts to balance revenue growth with profitability.
• Manage profitability by monitoring margins, discounts, commissions, logistics, and other cost factors.
• Lead new product launches and portfolio extensions for digital channels.
• Ensure strict adherence to payment terms, resolve claims and discrepancies, and maintain commercial hygiene with finance and account teams.
• Collaborate cross-functionally with Supply Chain, Marketing, Finance, Operations, and other internal teams to meet account goals and resolve issues effectively.

Qualifications and Experience

• A Master's degree in Business Administration, Marketing, or related disciplines is required.
• Minimum 4 to 5 years of direct involvement in E-commerce, Key Account Management, or Modern Trade.
• Proven experience handling accounts with platforms such as Amazon, Flipkart, Nykaa, or Quick Commerce is essential.