Senior Graphic Designer

About the Role

We are seeking a Senior Graphic Designer based in Pune, Mumbai, or Chandigarh to join our digital team on a full-time basis. This role requires excellent communication skills to effectively gather and share information with stakeholders, identify improvement opportunities, and collaborate closely with teams to deliver high-quality outputs within deadlines. Taking initiative and owning responsibilities beyond the assigned tasks are highly valued traits.

Key Responsibilities

• Create and redesign graphics, including computer graphics, web graphics, logos, illustrations, advertisements, mock-ups, infographics, and brochures for both print and digital applications using Adobe Creative Suite.
• Develop creative design concepts aligned with project needs, brand standards, and specifications.
• Design engaging email creatives, campaigns, newsletters, and promotional materials for digital marketing communications.
• Produce visually consistent email layouts adhering to brand guidelines, typography, and imagery across desktop and mobile devices.
• Collaborate with marketing and content teams to ensure email designs meet campaign goals and target audience expectations.
• Work with email developers to ensure design feasibility and smooth implementation.
• Follow best practices regarding layout, readability, accessibility, and visual communication in email designs.
• Analyze design frameworks based on project concepts and requirements to ensure alignment with client standards.
• Maintain strict adherence to client policies, brand guidelines, and quality benchmarks in all deliverables.
• Ensure timely delivery and compliance with service-level agreements and quality metrics.
• Keep abreast of emerging design trends, tools, and techniques to improve creative quality and effectiveness.
• Build strong relationships with internal teams and clients to understand and fulfill creative requirements successfully.

Required Qualifications & Skills

• Bachelor's degree with 3 to 5 years of experience in graphic design.
• Proficient in designing for print and digital media.
• Expert user of Adobe Photoshop, Illustrator, and InDesign.
• Experienced in designing email creatives, campaigns, newsletters, and digital marketing assets.
• Solid understanding of email design principles including responsive layouts, typography, visual hierarchy, and mobile accessibility.
• Familiarity with HTML/email template development is advantageous.
• Strong grasp of graphic design and user design principles, standards, and best practices.
• Thorough knowledge of typography and print production.
• Well-versed in branding and visual communication concepts.
• Experience with UX/UI tools such as Figma, Sketch, Adobe XD, Framer, or Axure.
• Working knowledge of User Experience (UX) design concepts.
• Excellent communication and interpersonal skills to engage with clients effectively.
• Detail-oriented with ability to meet tight deadlines.
• Skills in After Effects and Premiere Pro are a plus.

Preferred Experience

• Hands-on experience managing email marketing campaign designs and digital marketing communications.
• Awareness of email development workflows and collaboration with developers.
• Knowledge of responsive email designs and cross-device compatibility challenges.
• Understanding accessibility standards for digital and email creatives is beneficial.