Senior Graphic Designer

Role Overview

We are seeking a Senior Graphic Designer to take full ownership of Sable Bebe's visual identity across all brand touchpoints. In this hands-on position within a small team, you will transform creative directions into polished, cohesive designs spanning social media, paid advertising, emails, website, and campaigns. With direct reporting to the Marketing Manager, you will collaborate closely with the Marketing team and founder, driving brand consistency while contributing innovative ideas for launches, collaborations, and events.

Core Responsibilities

• Maintain brand visual consistency by overseeing typography, layouts, colors, photography style, and graphic elements across channels.
• Develop and update brand guidelines and a template library to enable the team to create consistent brand materials.
• Review creative work from internal teams, creators, and partners to ensure adherence to the Sable Bebe aesthetic.
• Design Instagram stories, carousels, covers, and teaser graphics.
• Create reusable story templates and graphic systems to streamline content production.
• Collaborate with Social and Content Creators to develop finalized content assets.
• Design primary visuals for product launches, seasonal campaigns, and promotions.
• Create and adapt static paid advertisements for Meta and Google platforms, tailoring campaigns for various formats and placements.
• Work alongside the Paid Creative Coordinator to test and optimize creative elements based on performance data.
• Design homepage banners and collection images for the Shopify e-commerce store, enhancing the storytelling of product features and daily use.
• Create compelling email marketing campaigns and automated workflows in Klaviyo with mobile-optimized, brand-aligned templates.
• Contribute ideas and concepts for launches, campaigns, brand collaborations, and co-branded products.
• Stay current on design trends and successful e-commerce creative strategies to incorporate best practices.
• Manage projects via Asana, handling briefs, timelines, and feedback efficiently.
• Organize final files, assets, and the brand library for easy team access.
• Balance high-quality design standards with timely delivery and ensure correct file preparation for all channels and partners.

Candidate Profile

• Minimum 5 years of graphic design experience, including work within e-commerce or direct-to-consumer (DTC) brands.
• Demonstrated portfolio covering social media, paid ads, emails, and web campaigns with cohesive branding.
• Strong grasp of typography, layout, composition, and keen attention to detail.
• Ability to differentiate and excel in brand creative versus performance-driven creative.
• Skilled at taking briefs independently and confidently proposing original concepts.
• Organized, dependable, and able to maintain composure during demanding launch periods.
• Receptive to feedback and capable of providing constructive, respectful critiques.

Preferred Qualifications

• Experience integrating AI tools into design processes, such as for concept development, mood boards, or AI-generated videos.
• Background in fashion, accessories, or lifestyle brand design.
• Familiarity with creating designs for brand partnerships and collaborations.

Design Tools Used

• Figma for design, templates, brand libraries, and team collaboration.
• Klaviyo for email campaign and flow creation.
• Asana for managing briefs, deadlines, and feedback.
• Adobe Creative Cloud suite: Photoshop, Illustrator, and InDesign.

Application Instructions

Please submit your resume, cover letter, and portfolio showcasing e-commerce design work across social media, paid advertisements, emails, and websites. Additionally, share a brief note about a brand whose visual identity you admire and why.