Senior Global Campaigns Manager

About the Role

Join a leading software company pioneering workplace communication technology. The Senior Global Campaigns Manager is a key contributor responsible for creating and executing integrated multi-channel marketing initiatives globally that drive pipeline growth, revenue, and brand recognition.

Key Responsibilities

• Develop multi-channel campaign strategies aligned with acquisition, conversion, retention, revenue, pipeline, and brand goals.
• Own campaign lifecycle from brief, audience targeting, planning, execution, optimization, to post-campaign reporting.
• Lead campaigns encompassing paid media, email, content marketing, social channels, websites, events, partnerships, sales enablement, and account-based marketing in collaboration with Go-To-Market teams.
• Leverage customer insights, market data, and business priorities to craft clear messaging and value propositions.
• Establish campaign objectives, segment audiences, assign channel roles, budget allocation, timelines, KPIs, and tracking plans prior to launch.
• Collaborate across Content, Creative, Product Marketing, Sales, Customer Success, and Product departments ensuring unified customer experience.
• Create precise briefs and offer actionable feedback to internal teams and external partners.
• Continuously monitor campaign performance, adjust targeting, creative, and investments promptly to improve results.
• Integrate testing methodologies within campaigns to identify effective tactics and inform future strategies.
• Generate comprehensive performance analysis linking campaign activities to business outcomes with recommendations.
• Manage relationships with agencies and external collaborators as needed.

Required Skills and Experience

• At least five years overseeing integrated marketing campaigns in environments focused on growth.
• Proven success in driving pipeline creation, revenue generation, customer acquisition, or retention through campaigns.
• Strong commercial mindset with ability to prioritize work based on revenue, pipeline impact, ROI, and to craft business cases.
• Experience orchestrating complex campaigns targeting diverse audiences, multiple channels, markets, or product offerings.
• Excellent project management skills capable of coordinating senior stakeholders and cross-functional teams.
• Solid analytical capabilities with evidence of leveraging performance data for informed decision-making.
• Good understanding of marketing principles including segmentation, customer journey mapping, testing strategies, attribution, and funnel optimization.
• Proactive attitude to identify opportunities, act independently, and engage others effectively.

Preferred Qualities

• Background in the technology sector.
• Familiarity with marketing technologies such as Salesforce, HubSpot, Google Analytics, Qualified, and Asana.
• Experience mentoring or coaching fellow marketing professionals.

Compensation and Benefits

This position offers an annual gross salary between 60,000 and 70,000 EUR, plus variable components. Compensation varies based on qualifications, skills, and location, and is complemented by a comprehensive benefits package including health insurance options, accident and life coverage, access to top-tier learning and development platforms, flexibility in work arrangements, paid leave, 401k match, and more.

Company Culture and Values

Recognized multiple times as a Great Place to Work, the company fosters an inclusive environment where authentic expression is encouraged, continuous learning is valued, and diversity is celebrated. Core values emphasize personal authenticity, proactive problem-solving, and teamwork built on trust.

Additional Information

The company is an equal opportunity employer committed to privacy protection. Locations include Ireland, the USA, and the UK, with a dynamic and growing team.