Senior Executive - SEO

Job Overview

We are seeking a Senior Executive specializing in SEO to join our team in Navi Mumbai. This role involves extensive SEO strategy development and implementation to enhance website visibility and traffic.

Key Responsibilities

• Conduct thorough keyword research and strategically apply findings across website content, metadata, and landing pages.
• Optimize on-page factors including meta tags, headers, URLs, and internal linking to boost search engine rankings.
• Regularly audit website SEO to identify and resolve issues linked to crawlability, indexing, site speed, and mobile friendliness.
• Coordinate with developers to implement technical SEO best practices such as sitemaps, canonicalization, and structured data markup.
• Design and execute link-building campaigns, incorporating outreach and backlink evaluation to raise domain authority.
• Manage local SEO efforts including business directory listings and monitoring of online reviews.
• Collaborate with content creators to develop and revise SEO-optimized, user-centric content.
• Track and analyze website metrics using Google Analytics, Search Console, and similar tools to measure traffic, rankings, and conversions.
• Perform competitor analysis to uncover opportunities for ranking improvement.
• Stay abreast of search engine algorithm updates and apply established best SEO practices.
• Work with cross-departmental teams to ensure SEO initiatives align with broader marketing objectives.
• Generate and deliver regular performance reports with actionable recommendations.

Candidate Profile

• Possess 3 to 5 years of direct SEO experience.
• Comprehensive understanding of on-page, off-page, and technical SEO methodologies.
• Proficient with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush.
• Basic coding familiarity with HTML, CSS, and JavaScript.
• Knowledgeable in performance marketing concepts including conversions and user acquisition strategies.
• Excellent analytical thinking, problem-solving, and communication capabilities.

Benefits and Work Conditions

• Work schedule consists of fixed shifts from Monday to Friday, 9:30 AM to 6:30 PM.
• Five-day workweek providing regular weekend time off.
• Group Health Insurance coverage up to ₹300,000.