Senior Digital Media Planner

About WPP Media

WPP serves as a trusted growth partner to the world's leading brands, leveraging exceptional talent, reliable data, and world-class partnerships unified by the pioneering WPP Open marketing platform. This approach helps clients adapt to change, seize new opportunities, and achieve transformative growth.

WPP Media is WPP's AI-powered media division, integrating media, data, and partnerships to deliver scalable creative personalization. Powered by Open Intelligence and connected through WPP Open, clients gain clear insights into the effectiveness of their media investments.

WPP promotes creative transformation to build a better future for employees, clients, communities, and the planet. As WPP’s global media network, WPP Media combines top platforms, talent, and partners to unlock limitless growth potential in a connected media world.

What We Offer

• Work-Life Balance: Flexible working hours focusing on in-office collaboration paired with remote work; overtime can be compensated flexibly.
• Generous Leave: 30 vacation days plus one flexible day, with December 24th and 31st additionally off.
• Wellbeing Focus: Health benefits, attractive pension plans, and Mental Health Awareness Days prioritize your wellbeing.
• Continuous Learning: Access to diverse training and internal career development programs within the WPP network.
• More Than a Job: Memorable events, employee discounts, and extras like job tickets, Wellhub, and Job Bike.
• Inclusive Culture: We warmly welcome everyone and value diversity and equal opportunity.

Role Responsibilities

• Develop digital media plans based on client briefs, translating objectives into effective channel and tactic mixes for comprehensive campaigns with clear prioritization and rationale.
• Manage and coordinate daily communications among key stakeholders and partners, ensuring structured and clear briefing processes.
• Maintain high planning standards by preparing thorough documentation, articulating assumptions clearly, setting benchmarks, and providing guidance for robust execution.
• Monitor market and platform trends actively, introducing new methods into planning and realistically assessing their fit for client strategies.
• Ensure adherence to quality standards, budgets, and timelines while handling complex campaign setups and maintaining solid planning logic.
• Contribute to achieving optimal cost conditions for clients by delivering strategic justifications derived from planning insights.

Candidate Profile

• Education: Completed studies or vocational training in marketing, media, economics, or a related discipline.
• Professional Experience: Several years of experience in digital media campaign planning, preferably within a media agency environment, with autonomous responsibility.
• Expertise: Strong familiarity with common planning tools, media terminology, KPIs, and the digital media landscape including programmatic, social media, search engine advertising (SEA), retail, content, and performance marketing.
• Analytical & Strategic Skills: Excellent analytical capabilities paired with strategic and solution-focused thinking.
• Communication: Superior communication skills with the ability to explain complex concepts clearly and persuasively.
• Language Proficiency: Excellent written and spoken German language skills.

Additional Information

The ideal candidate is team-oriented, determined, and reliable. We encourage applications even if some listed qualifications are not fully met.

WPP Media invests in its workforce and supports professional development through its global network and diverse employee resource groups fostering community, inspiration, and celebration.

We are an equal opportunity employer, committed to a culture of respect, inclusion, and equal professional growth opportunities.

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