Senior Digital Marketing Analyst

About Kepler

Kepler specializes in precision marketing, crafting personalized digital messages and advertisements that foster strong consumer-brand connections. They collaborate with clients either as their dedicated agency, an in-house team extension, or a hybrid model, using data and technology across paid digital media and CRM channels.

Kepler prides itself on an outstanding work environment, validated by recognition as a Best Place to Work in 2022 by AdAge. The company maintains transparency with its staff regarding financial status, bonus achievements, and responses to business challenges. As a growing organization, it offers expansive career opportunities and fosters a lively, intellectually stimulating workplace.

Position Overview

The Activation team serves as the vital link between Kepler’s clients and internal departments. This team is responsible for not only managing robust client relationships and delivering acclaimed digital campaigns but also advancing client business growth. Their scope includes pioneering new digital channels, supporting measurement strategies, offering innovative optimizations, and leading educational workshops.

The Senior Digital Marketing Analyst (SDMA) role calls for a proactive individual to join this close-knit Activation team. Reporting to a Campaign Manager or Senior Campaign Manager, the SDMA manages daily campaign activities, campaign planning, setup, optimization, and reporting. They also suggest methods to enhance operational efficiencies, deputize for superiors when necessary, and contribute to training junior team members.

Key Responsibilities

• Oversee and optimize campaigns across various paid media platforms including Search, Social, and Display to maximize performance results.
• Develop detailed media plans reflecting deep understanding of client accounts and introduce innovative testing initiatives for new opportunities.
• Execute campaigns and conduct thorough quality assurance within buying platforms, promptly addressing any issues.
• Continuously refine campaigns to meet or exceed performance forecasts, offering novel strategies and solutions.
• Maintain consistent communication with clients through calls or meetings to ensure campaign alignment with their goals, providing data-supported feedback and recommendations.
• Generate comprehensive end-of-campaign performance reports highlighting insights and lessons learned.
• Offer support in basic trafficking duties as needed.
• Cultivate partnerships with platform providers to deliver superior services and opportunities to clients.
• Mentor and train Digital Marketing Analysts to promote professional growth and team development.

Qualifications and Skills

• A minimum of 1-2 years' practical experience managing digital campaigns on at least two channels such as programmatic display, video, paid search, or paid social.
• A strong enthusiasm for the digital media, advertising, and technology landscape.
• Excellent communication and presentation capabilities coupled with strong relationship-building skills.
• Proven expertise in client engagement and account management.
• Ability to juggle multiple priorities with meticulous attention to detail.
• Robust analytical competence and comfort using MS Excel, data analysis tools, and internet technologies.
• An affinity for teamwork and collaborative environments.

Additional Information

Kepler offers a competitive compensation plan designed to attract, retain, and reward top talent critical to the company's growth. Employee benefits emphasize core needs, continuous learning, work-life balance, wellbeing initiatives, hybrid work options, and various perks detailed in their benefits documentation.

Kepler is dedicated to inclusivity and encourages applicants from diverse backgrounds to apply, emphasizing support for those who may experience imposter syndrome.

Fraud Advisory: Applications are only accepted via Kepler’s official website or authorized recruiters with a keplergrp.com email address to ensure security.