Senior Copywriter

About the Role

Sunreef Yachts seeks a Senior Copywriter who excels in combining compelling storytelling with strategic insights to craft content that elevates brand recognition, engages target audiences, and boosts lead generation efforts.

You will be responsible for formulating content strategies and translating ideas, product insights, and business goals into clear, persuasive copy suitable for both digital and print platforms. This role demands close collaboration with teams such as strategy, performance marketing, public relations, creative, and sales to ensure consistent brand messaging.

Key Responsibilities

• Implement content strategies that align with business, marketing, and branding goals.
• Develop engaging text for websites, blogs, email marketing, social channels, advertisements, brochures, and other promotional materials.
• Craft social media captions, scripts, articles, promotional content, and corporate communications, tailoring tone and messaging to various audiences and platforms.
• Conduct research on industry trends, competitors, and audience preferences to identify pertinent content topics and opportunities.
• Ensure brand voice consistency and uphold high editorial standards across all communication channels.
• Review and refine content for precision, clarity, and cohesion.
• Optimize content for search engine visibility and digital effectiveness while maintaining engaging, natural language.
• Analyze content performance metrics and propose enhancements to improve engagement and impact.
• Manage numerous content projects simultaneously ensuring timely completion.

Requirements

• Minimum of five years’ experience in copywriting, content writing, or content marketing, including contributions to content strategy development.
• Exceptional written and spoken English, boasting strong writing and editing capabilities.
• A robust portfolio showcasing storytelling, campaign copy, and content across diverse channels.
• Deep understanding of content strategy, SEO principles, social media, and digital marketing practices.
• Capability to distill complex concepts and product details into engaging, accessible content.
• Proficiency in adjusting tone and style to suit different audiences, formats, and communication goals.
• Excellent research, organizational, and project management skills, with a demonstrated ability to work autonomously and meet deadlines.
• Preferably holds a bachelor’s degree in Marketing, Communications, Journalism, English, or related area.

Preferred Qualifications

• Experience with B2C content marketing campaigns.
• Familiarity with analytics software such as Google Analytics and Google Search Console.
• Hands-on experience with content management systems like WordPress.
• Knowledge of AI-powered content creation tools.

Additional Information

• Work schedule: 6 days per week.
• Office hours: 7:00 AM to 3:45 PM.
• Location: Ras Al Khaimah, United Arab Emirates.

Benefits

• Competitive salary and benefits package.
• Opportunity to contribute to innovative and sustainable projects.
• Supportive environment focused on professional growth.
• Exposure to international standards and cutting-edge technologies.