Senior Copywriter

About Punt Creative

At Punt Creative, we value work that goes beyond mere excellence, seeking originality and a distinctive point of view that remains sharp amid changing trends. We foster a collaborative culture where sharing credit and success is key to collective growth.

Job Role

As a Senior Copywriter based in Andheri West, Mumbai, you will take briefs and elevate them into more compelling concepts, collaborate seamlessly with the Art team to produce cohesive creative outputs, and craft messages tailored uniquely to various formats and brands.

Key Responsibilities

• Transform briefs into intriguing and unconventional ideas, including insights sparked from eccentric observations or initially surprising concepts that turn out impactful.
• Work hand-in-hand with designers, integrating copy and visuals to create sharper and more effective communications jointly rather than in isolation.
• Adapt writing style and tone to suit diverse platforms and brands, ensuring each piece carries its own unique voice and personality.
• Maintain keen interest in cultural phenomena, internet trends, communities, and media, understanding their significance rather than blindly following every fad.
• Advocate for your ideas by pitching and challenging obvious routes, knowing when to persist and when to pivot gracefully in a dynamic advertising environment.
• Focus meticulously on craft details as subtle timing or phrasing nuances greatly impact message memorability.
• Contribute creatively across brainstorming sessions, campaign ideation, shoots, presentations, social media content, and adapt intuitively to spontaneous creative opportunities.

Qualifications & Experience

• At least two years of professional experience in advertising as a copywriter.
• A portfolio demonstrating strong personal style and versatility across different projects.
• Proficiency in writing for multiple formats and platforms with excellent conceptual thinking.
• Effective communication and presentation skills.
• Acute awareness of internet culture and behavior on various platforms.
• Bonus: Experience in film, scriptwriting, or content creation.