Senior Brand Strategist

About Lopez Design Pvt Ltd

Lopez Design Pvt Ltd is a strategic design consultancy based in Gurugram, with expertise spanning brand identity, communication, digital platforms, spatial design, experience systems, and wayfinding. For over 30 years, Lopez has collaborated with corporations, institutions, governments, and cultural organizations to address complex challenges through clear thinking, systems approach, and design precision. The company's philosophy emphasizes that design transcends decoration; it reveals core values, aligns people with a shared mission, and establishes lasting systems.

Role Overview

We seek an experienced Senior Brand Strategist to develop innovative and actionable strategic directions that deliver tangible benefits for our clients' businesses. The ideal candidate possesses deep knowledge and practical experience in brand strategy methodologies and tools and can effectively lead teams to deliver high-quality results. Experience working with both mass-market and premium brands across FMCG, durable goods, and service sectors is essential. Familiarity with digital-first or digitally marketed brands is a valued advantage.

Qualifications and Experience

• Minimum of 5 years professional experience in brand strategy or related roles.
• Preferred educational background includes a degree or master's in Marketing or Brand Strategy from reputable institutions such as MICA or NID.
• Experience in brand design agencies or roles with brand strategy responsibilities is preferable.

Primary Responsibilities

• Lead brand and business strategy initiatives within the organization.
• Apply and mentor teams in utilizing brand strategy methods, tools, and processes to uphold superior standards.
• Design and execute research programs uncovering consumer/user needs, market and business insights relevant to branding, service, and customer experience design across traditional and digital platforms.
• Conduct primary and secondary research relating to marketing, sales, and consumer experiences.
• Facilitate workshops, including planning, execution, and generating detailed reports with insights and strategic recommendations.
• Conceptualize ideas visually and systematically to enable effective implementation.
• Possess comprehensive understanding of pan-India markets spanning diverse sectors and categories.

Essential Skills

• Exceptional storytelling abilities, skilled in clear verbal and written communication, client engagement, and presentation delivery.
• Proficiency in creating compelling presentations and strategic decks.
• Strong articulation and business writing capabilities.
• Comfortable interpreting business data, analytics, and applying quantitative reasoning.
• Adept at managing and nurturing relationships with senior-level clients, demonstrating domain expertise and a broad global perspective.
• Collaborative mindset with leadership qualities, capable of working across different business verticals.

Preferred but Not Mandatory Skills

• Experience conducting ethnographic, observational, or behavioral research.
• Leadership in idea generation and directing creative teams to execution.
• Interest in tracking market trends, brand strategies, and continuing professional development in branding communications.
• Capability to analyze branding and marketing environments and produce advisory or opinion content on branding topics.
• Awareness of global market dynamics and evolving trends.