Senior Associate, App Growth

About Klook

Klook is a prominent experiences platform across Asia Pacific designed to digitalize and make travel experiences easily accessible. Our mission centers on establishing a global experience economy infrastructure that empowers merchants to showcase their passions and travelers to discover unique local experiences through a curated, mobile-first platform worldwide.

We foster a high-energy culture driven by six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One. Together, we strive for excellence and embrace the exciting future of travel.

Role Overview

As a Senior Associate in the App Growth team, you will be instrumental in efficiently driving quality app installs through platforms such as Apple Search Ads (ASA), Google UAC, and programmatic DSP channels. This position emphasizes enhancing automation systems, optimizing campaign operations, and ensuring accurate measurement and attribution.

You will collaborate with Analytics and Data Science leadership to maintain precise campaign structures, evaluate performance against attribution metrics like incrementality and predicted lifetime value (pLTV), and identify process improvements.

Key Responsibilities

• Drive daily campaign management across multiple user acquisition platforms including ASA, Google UAC, and DSP, overseeing budgets, bids, keyword targeting, and creatives.
• Perform comprehensive quality assurance checks to prevent misconfigurations, budget overruns, and tracking issues, escalating concerns as needed.
• Identify and report performance anomalies during monitoring and reporting cycles.
• Contribute to the maintenance of automation playbooks, campaign templates, and process documentation to support efficient workflows.
• Support research and development initiatives related to tracking and attribution infrastructures such as MMP, SDK, SKAN, and CAPI, integrating pLTV modeling inputs.
• Highlight gaps or inefficiencies in workflows for senior review.
• Assist in executing creative and bidding tests, ensuring accurate naming conventions and tagging, and documenting test outcomes thoroughly.
• Work closely with Data Science to uphold rigorous incrementality testing and validate the integrity of campaign measurements.

Candidate Profile

• Ability to analyze data structurally, understanding relationships between campaign components, bidding methods, and attribution mechanisms.
• Familiarity with automation tools, rule-based bid management, or scripting is highly advantageous.
• Exceptional attention to detail coupled with strong operational discipline to identify potential errors early.
• Effective and proactive communicator who can independently highlight issues and summarize campaign statuses.
• Proficient in writing SQL queries for data extraction, organization, and quality verification of campaign data.
• Experience with at least one platform among ASA, Google UAC, Paid Social, or mobile DSP is favorable.

Why Join Us?

• Manage one of the most extensive and intricate travel app user acquisition portfolios globally across multiple channels.
• Engage in a measurement-driven acquisition process aligned with predicted LTV and ROI metrics, seeing the direct impact of disciplined campaign execution.
• Contribute to a meaningful mission by inspiring travelers worldwide, offering memorable experiences beyond mere transactions.
• Be part of an inclusive, supportive workplace that values diversity and equal opportunity.

Additional Information

Klook does not accept unsolicited resumes from agencies without prior written consent and a formal agreement. The company is not liable for any fees or commissions related to unsolicited submissions.