Senior Amazon Ads Specialist

About the Role

Our client is a global leader in consumer electronics and battery products, eager to expand its online market presence aggressively. They are in search of a Senior Amazon Ads Specialist to spearhead their global growth ambitions, particularly across multiple international marketplaces through late 2026 and into 2027.

Key Responsibilities

• Manage and lead Amazon Ads campaigns across various territories including UK, US, EU, and India, ensuring campaigns are both well-structured and aligned with commercial goals.
• Design sophisticated, full-funnel paid traffic strategies for established storefronts and upcoming launches in various countries such as Spain, Italy, India, Belgium, Sweden, and Ireland.
• Develop and maintain repeatable PPC frameworks, localized market playbooks, and cross-territory standardized reporting systems to optimize advertising efforts.
• Conduct comprehensive commercial analyses on metrics like TACoS, CPC, CTR, CVR, and organic share-of-voice to quickly identify and exploit market opportunities.
• Collaborate cross-functionally with internal teams to coordinate ad spending with inventory levels, pricing strategies, buy-box dynamics, and content readiness.
• Keep abreast of competitors’ bidding strategies, pricing adjustments, and market share trends regularly to protect and elevate brand standing.
• Prepare detailed and transparent PPC performance reports with clear recommendations for executive stakeholders.

Required Qualifications

• At least three years of practical Amazon Advertising experience managing intricate, multi-marketplace accounts with monthly budgets exceeding £50,000.
• Expert comprehension and hands-on capability with Amazon Ads solutions including Sponsored Products, Sponsored Brands (including video ads), and Sponsored Display campaigns.
• Strong analytical and financial skills to identify and rectify inefficiencies down to individual ASIN performance metrics, balancing acquisition growth with TACoS, ROAS, and net margin goals.
• Experience or working knowledge of Amazon DSP and programmatic advertising for mid- and lower-funnel remarketing and lifestyle targeting strategies.
• Proficiency in retail media management software and automation platforms such as PacVue, Perpetua, or Helium 10 to administer large-scale advertising accounts effectively.
• Familiarity with Amazon Marketing Cloud or advanced attribution modeling methods to analyze consumer purchase pathways is a notable advantage.
• Demonstrated skill in managing cross-border campaigns across diverse regions and currencies with localized keyword tactics and budgeting expertise.

Marketplace Presence

• Operational in Amazon UK, Germany, France, United States, Walmart US, and TikTok Shop UK.
• Expansion plans include launching on Amazon Spain, Italy, and India through late 2026, and confirmed 2027 launches on Amazon Belgium, Sweden, and Ireland with additional territories under consideration.