Senior AI Product Manager

About Plancraft

Plancraft is dedicated to transforming the European trades industry with AI-driven software designed specifically for contractors and tradespeople. Our mission is to provide AI solutions that simplify their work, emphasizing practicality and speed. Supported by top-tier investors and catering to over 30,000 tradespeople, we aim to unite tradespeople into thriving communities while minimizing administrative burdens without losing personal touch.

Role Overview

As a Senior AI Product Manager, your responsibility is to advance Plancraft toward becoming an autonomous assistant for tradespeople by evolving the product from a management tool to AI agents that automate essential daily tasks. You will own an emerging product area, identifying where intelligent agents can provide the most value beyond the current offerings. This requires close engagement with tradespeople to uncover impactful problems and collaboration with Engineering and UX teams to convert these insights into reliable, user-trusted solutions.

Your involvement spans the entire product development lifecycle, from field research with tradespeople and selecting promising opportunities, through collaborating on technical feasibility and prioritization, to launching and refining AI-powered products based on real-world feedback. The goal is delivering measurable improvements in trade business outcomes, such as profit margins, quote acceptances, and capacity utilization, while unlocking new growth avenues for Plancraft.

Key Responsibilities

• Lead the strategy, roadmap, and execution for Plancraft's AI-driven customer interface and workflows.
• Discover and define high-impact customer challenges beyond current capabilities and transform complex trade workflows into practical AI solutions.
• Develop a unified interface for customers to seamlessly interact with AI agents and the workflows they manage.
• Collaborate as part of a Product Trio with Engineering and UX through all stages of discovery, evaluation, and release.
• Establish a consistent AI product development cycle covering discovery, evaluation, quality gates, monitoring, and ongoing iteration.
• Set and maintain standards for AI product quality, including evaluation criteria, release metrics, and rollback protocols.
• Monitor performance closely using behavioral and quality signals to inform scaling and adaptation decisions.
• Showcase tangible customer benefits such as enhanced operational efficiency, profitability, acceptance rates, capacity use, user activation, and retention.
• Participate in decisions involving technical and platform trade-offs alongside Engineering and AI infrastructure teams.
• Coordinate cross-team dependencies involving reusable AI patterns, mobile and voice inputs, and workflow interactions.
• Engage with RevOps, Sales, and Customer Success teams to analyze adoption trends and guide AI monetization experiments.

Essential Qualifications

• A minimum of 7 years in product management with at least 2 years specifically leading AI product development end-to-end.
• Proficient understanding of Generative AI, including large language models (LLMs), AI agents, retrieval-augmented generation (RAG), and product evaluation frameworks.
• Track record of building new AI product areas from ideation through launch to iterative improvement.
• Skilled in defining success metrics and quality standards for AI products, including evaluation and monitoring strategies.
• Strong aptitude for customer discovery and converting intricate workflows into clear AI product opportunities.
• Experience thriving in dynamic startup or scale-up environments, able to structure, prioritize, and deliver amid uncertainty.
• Proven ability to lead cross-functional teams through discovery to production and manage inter-team dependencies.
• Fluency in English (C1) and German (C2).
• Commitment to regular fieldwork with tradespeople and presence in Hamburg approximately one week monthly or equivalent.

Preferred Skills

• Expertise in voice, mobile, or document AI, especially transforming unstructured inputs into dependable workflows.
• Experience with AI pricing models, including usage-based or hybrid credit systems.
• Background in B2B SaaS products for SMBs, field service, construction, or trades sectors.
• Familiarity with product research and analytics tools such as PostHog, Sentry, Dovetail, or ProductFruits.
• Additional language skills in Italian, Spanish, Dutch, or Polish valuable.

Who Should Apply

This position suits candidates eager to build new solutions from the ground up, bringing clarity to ill-defined problems through customer insights, data, and experimentation. Passion for AI is driven by the real problems it can solve rather than its novelty. You must be comfortable collaborating with engineers, interpreting technical constraints and results, and making product decisions under uncertainty. Ownership and adaptability are key, as is the desire to see tangible impact on trade business operations and measurable commercial outcomes.

Why Join Plancraft?

• Team Spirit: Strong culture with frequent events, casual interactions, and recognition of achievements big and small.
• Ownership: Empowerment to make impactful decisions from day one within a flat, trusting organizational structure.
• Learning & Growth: Investment in continuous personal and professional development with 1,500€/year learning budget, educational leave, and feedback cycles.
• AI Enablement: Company-wide AI tools and workflows integrated into daily activities.
• Tech & Tools: Provided MacBook, premium headphones, and necessary hardware and software.
• Flexibility: Choose your workplace—remote, hybrid, or onsite—with options for extended international remote work.
• Recharge: Generous vacation (30 days plus Dec 24 off), sports subsidies, and organized fitness activities.
• Mobility: Access to bike leasing and subsidized public transportation passes.
• International Environment: Diverse team across Europe, with English as the company language.

Diversity and Inclusion

Plancraft embraces diversity and encourages applications from people of all backgrounds and experiences. We believe diverse perspectives result in better innovation and work environments. Applicants not meeting every single criterion but inspired by our mission should still apply.

Hiring Process

We aim for a smooth application experience with feedback within 5 business days. The interview process usually spans about four weeks. Candidates may request accommodations during recruitment for flexibility.

Additional Note

Applicants creating test accounts should enter "Applicant" for the relevant field and select "Other" under trade to prevent misdirected outreach.