Search Specialist

About the Company

Channel Factory is a marketing technology firm offering intelligent solutions focused on contextual safety, suitability, and campaign performance for brands and agencies worldwide. Their platform empowers marketers to efficiently execute and scale marketing initiatives across YouTube and other fast-growing video channels, delivering brand-safe, data-driven advertising. Established in 2010 and headquartered in the US, Channel Factory has a global presence with offices in over 40 countries and has been recognized for innovation and rapid growth. This role will be based in Mumbai, India, with a requirement to work US time zone hours for client and team collaboration.

Role Overview

The company seeks a Search Specialist with extensive experience in paid search platforms, particularly Google Ads and Performance Max, along with familiarity in paid social channels. This position is part of the Media Solutions team, focusing on developing and managing search campaigns, providing client support, and collaborating cross-functionally to enhance campaign results across search and social media.

Key Responsibilities

• Design, implement, and oversee paid search campaigns mainly on Google Ads and Performance Max platforms.
• Create and optimize keyword strategies, advertising copy frameworks, and bidding mechanisms aligned with client objectives.
• Continuously improve campaign efficiency and key metrics such as Quality Scores, click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
• Support paid social campaigns across platforms like Meta, TikTok, and Snapchat, collaborating closely with social media teams for integrated strategies.
• Work alongside sales and social teams to present search-based and combined media solutions to existing and potential clients.
• Participate in meetings with internal teams and clients to position search advertising as a significant performance contributor within the marketing mix.
• Analyze campaign data utilizing Google Ads and internal tools, producing detailed performance reports with actionable insights and optimization suggestions.
• Identify trends from performance data and convert them into strategic recommendations.
• Align search initiatives with cross-channel marketing efforts by liaising with internal departments.
• Keep abreast of updates in search engine advertising platforms, algorithm modifications, and general industry shifts, proactively integrating new features into client campaigns.
• Perform additional duties as assigned.

Candidate Profile

• 3 to 5 years of professional experience managing paid search campaigns, with added social media advertising experience considered advantageous.
• Demonstrated success overseeing search campaigns with significant budget accountability.
• Experience in agency, ad technology, or media solution environments preferred.
• Proficient with Google Ads and Google Suite applications.
• Knowledgeable about paid social advertising tools including Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
• Familiar with critical search performance indicators such as Quality Score, CTR, cost per click (CPC), CPA, ROAS, and impression share.
• Skilled in using Google Analytics, Looker Studio, or similar platforms for reporting purposes.
• Strong analytical ability to interpret performance data, detect trends, and derive strategic insights.
• Attention to detail with a focus on continuous optimization and testing.
• Excellent communication skills, capable of presenting confidently to clients and internal stakeholders.
• Ability to translate complex technical data into clear, engaging narratives supported by polished presentation decks.
• Effective project manager skilled at multitasking and prioritizing deliverables in a fast-paced setting.
• Education: Bachelor’s degree in Marketing, Communications, Business, or related disciplines preferred.
• Mandatory Google Ads certification; Microsoft Advertising certification is an advantage.
• Availability to work during US business hours to facilitate collaboration across time zones.

Benefits

• Employment with a prominent startup operating in high-demand sectors alongside experienced professionals focused on evolving video advertising marketing strategies.
• Competitive remuneration package.
• Inclusive medical coverage.
• Reimbursement for mobile phone and internet expenses.
• Flexible work-life balance with an emphasis on valuing employee contributions.