Search Engine Optimization Specialist

About PixelStorm

PixelStorm is a vibrant digital marketing agency located in Richmond, Melbourne, focused on conversion-driven, ethical SEO practices. We prioritize data-driven strategies to increase website traffic, generate quality leads, and drive sustainable sales growth for our clients. Our compact but dedicated team values transparency, innovation, and ongoing industry development, with a commitment to integrity and client satisfaction.

Position Overview

We are looking to hire a skilled SEO Specialist to join our team in a hybrid role, working two days remotely and three days onsite in our Richmond office. This position involves developing and implementing SEO tactics that substantially boost organic traffic and lead generation while adhering to best practice standards.

Key Responsibilities

• Create and implement SEO strategies focused on enhancing organic search performance and client lead acquisition.
• Apply expertise in On-Page, Content, and Off-Page SEO methods to improve website rankings.
• Use Google Analytics 4 (GA4) to monitor website traffic and performance metrics effectively.
• Optimize website structures and contents for improved visibility on search engines.
• Partner with internal content writers to ensure creation of SEO-optimized, high-quality material.
• Regularly prepare and present SEO performance reports to internal teams and clients.
• Conduct ongoing analyses with web analytics tools to assess SEO effectiveness.
• Keep current with evolving SEO trends, search engine algorithm updates, and industry best practices.
• Offer data-backed recommendations to continuously enhance SEO strategies.
• Manage Google My Business (GMB) profile optimizations to support local SEO efforts.

Candidate Requirements

• Minimum of 3 years hands-on experience in SEO.
• Familiarity and some practical understanding of Large Language Model (LLM) Optimization strategies, preferably with existing frameworks or systems in place.
• Strong problem-solving capabilities.
• Previous work experience within a digital marketing agency setting is mandatory.
• Demonstrated success in achieving measurable SEO results.
• Comprehensive knowledge of SEO best practices, search algorithms, and ranking factors.
• Excellent analytical, communicative, and collaborative skills.
• Technical SEO proficiency along with familiarity with SEO analytics platforms.
• Keen interest in keeping up-to-date with the latest digital marketing and SEO industry trends.
• A confident and inquisitive mindset to adapt to the dynamic nature of SEO.

Additional Details

• This is a hybrid role based in Melbourne; candidates must be locally based with availability for in-office presence in Richmond two days per week.
• PixelStorm encourages applications from diverse backgrounds and supports equal employment opportunities.