Search Engine Optimization Manager

About Driffle

Driffle operates as a worldwide digital marketplace specializing in gaming-related products such as games, gift cards, downloadable content (DLCs), and more, serving over 140 countries. The company is composed of passionate gamers striving to make gaming affordable and accessible globally. Driffle supports extensive cross-border transactions and partners with international payment providers to ensure smooth digital commerce experiences.

Role Overview

The Search Engine Optimization Manager will spearhead Driffle’s organic growth efforts across SEO, content development, referral programs, and app growth strategies. The position aims to increase organic website traffic, enhance customer interaction, raise brand visibility, and boost revenue through unpaid acquisition channels. The role requires close collaboration with multiple teams including Performance Marketing, Product, CRM, Design, and Content to create scalable growth tactics and firmly establish Driffle as a top gaming marketplace.

Primary Responsibilities

• Lead Driffle’s SEO initiatives by performing audits and addressing technical issues such as crawl errors, indexing problems, duplicate content, canonical tags, broken links, redirects, orphan pages, and enhance Core Web Vitals.
• Optimize XML sitemaps, robots.txt files, hreflang tags, structured data, pagination, faceted navigation, and JavaScript rendering, partnering with engineering teams to embed SEO best practices in product workflows.
• Design and implement global SEO strategies targeting various product segments including games, gift cards, gaming subscriptions, and in-game top-ups across multiple markets.
• Identify keyword opportunities worldwide and create scalable category, collection, and landing page strategies, ensuring content localization and translation meet international SEO standards.
• Leverage AI Search Optimization by optimizing content for AI-powered search platforms such as ChatGPT, Google AI Overviews, and implement structured data to improve AI content discoverability.
• Work with content creators to develop SEO-optimized landing pages, buying guides, product descriptions, blogs, and comparison articles enhancing meta-data, internal linking, header structures, and image SEO to boost topical authority.
• Manage SEO efforts across multiple markets with effective hreflang usage and localized content strategies aligned to regional search intents in Europe, LATAM, MENA, and APAC.
• Track and analyze SEO performance metrics like organic traffic, impressions, ranking positions, revenue, gross merchandise value (GMV), conversion rates, page indexing health, Core Web Vitals, AI-driven search traffic, share of voice, and keyword development; produce actionable weekly and monthly reports.
• Coordinate with Engineering, Product, Content, Marketing, CRM, Design, and Business Intelligence teams to integrate SEO considerations into all product enhancements and website launches.

Skills and Experience Required

• 3 to 6 years of professional experience focused on Technical SEO and driving organic growth with a track record managing SEO for e-commerce platforms, marketplaces, SaaS products, or large-scale websites.
• Expertise in crawling, indexing, JavaScript SEO, schema markup implementation, site architecture, internal linking best practices, Core Web Vitals optimization, and international SEO.
• Proficient understanding of AI Search Optimization (AEO) including analyzing vast data sets and prioritizing impactful SEO initiatives relevant to business objectives.
• Skilled with SEO and analytics tools including Google Search Console, Google Analytics 4, Semrush, Similarweb, Screaming Frog, Sitebulb, Looker Studio, Google Tag Manager, PageSpeed Insights, Lighthouse, and spreadsheet software; familiarity with BigQuery is advantageous.

Join Us

This opportunity offers the chance to lead innovative organic growth strategies across global markets and develop optimized search experiences delivering measurable results.