Search Engine Optimization Executive (SEO)
Eclick Softwares and Solutions Pvt Ltd
Greater Kolkata Area · Full Time
Be the first to apply
- Experience
- 2+ yrs
- Salary
- INR 15,000 – INR 25,000 / month
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Education
- Any graduate
- Resume
- Required to apply
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
Company Overview
Eclick Softwares and Solutions Pvt Ltd is a well-established company specializing in Web Development, Web Design, and Web Marketing, led by experienced professionals with over ten years in the industry.
Role Summary
We are seeking an experienced SEO Executive to join our team at our Kolkata office. The ideal candidate will have at least two years of relevant experience and be available for an immediate start. The salary range offered is between 15,000 and 25,000 INR.
Key Responsibilities
- Conduct detailed keyword research and analyze competitors to uncover opportunities that enhance search engine visibility.
- Execute On-Page and Technical SEO techniques, focusing on website architecture, metadata, internal linking, indexing, crawl efficiency, and page optimization.
- Design and implement Off-Page SEO and link-building campaigns to boost domain authority and improve organic search rankings.
- Apply GEO (Generative Engine Optimization) strategies to elevate brand presence on AI-driven search platforms.
- Optimize website content to suit both traditional search engines and AI-based search results, ensuring alignment with search intent, relevance, and authority.
- Track keyword positioning, organic site traffic, conversion metrics, and AI visibility to assess SEO and GEO campaign success.
- Utilize tools like Google Search Console and Google Analytics to monitor data trends, highlight opportunities, and pinpoint areas needing improvement.
- Perform periodic SEO and GEO audits focusing on technical aspects, content quality, and visibility to propose actionable enhancements.
- Generate detailed performance reports highlighting key metrics, insights, and recommendations to foster ongoing SEO and GEO optimization.
- Keep abreast of the latest Google algorithm changes, AI search innovation, SEO developments, and new GEO methodologies.
Candidate Requirements
- Proficient with Google Analytics (GA4), Google Search Console, and Google Keyword Planner.
- Experience using Ahrefs and SEMRUSH for SEO analysis.
- Solid knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
- Familiarity with SEO tools such as Screaming Frog and Google My Business Profile management.
- Experience with AI content generation tools like ChatGPT or similar platforms.
Educational and Other Qualifications
- Must hold a graduation degree in any discipline.
- Digital Marketing certification is preferred but not mandatory.
- Basic proficiency in English communication, especially in writing, is essential.
Minimum education
Bachelor's Degree