Search Engine Optimization Executive

About the Role

Amplivista Web Solutions invites a motivated SEO Executive skilled in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to join our on-site team in Lucknow. The successful applicant will combine traditional SEO knowledge with cutting-edge AI-driven search optimization techniques to increase website visibility across emerging AI-powered search platforms.

Key Responsibilities

• Plan and implement SEO strategies to enhance organic search rankings and visibility.
• Conduct comprehensive keyword research, analyze competitors, and assess user search intent.
• Enhance website elements such as content, landing pages, metadata, headings, and internal linking.
• Apply technical SEO measures including site audits, improving crawlability, indexing, Core Web Vitals optimization, and structured data integration.
• Create and deploy AEO plans targeting featured snippets, People Also Ask sections, voice search, and answer engine platforms.
• Design GEO strategies to boost brand and content prominence on AI and generative search engines.
• Adapt content for AI overviews and generative models like ChatGPT, Gemini, and Perplexity.
• Collaborate with content creators to develop entity-driven, authoritative, and intent-aligned material.
• Track SEO performance indicators such as keyword rankings, traffic, conversions, and backlink quality.
• Perform routine SEO audits to uncover growth opportunities.
• Develop and maintain ethical link-building initiatives to secure high-quality backlinks.
• Utilize platforms including Google Search Console, Google Analytics, Keyword Planner, Ahrefs, SEMrush, and Screaming Frog.
• Keep abreast of Google algorithm changes, AI search trends, and best practices in SEO, AEO, and GEO.
• Compile and present regular SEO reports with actionable insights.

Required Qualifications and Skills

• Between one and three years' experience in SEO or comparable digital marketing roles.
• Deep understanding of On-Page, Off-Page, and Technical SEO, plus AEO and GEO methodologies.
• Proficient in keyword research and optimizing for search intent.
• Knowledge of structured data, schema markup, entity recognition, topical authority, and semantic SEO.
• Familiarity with AI-based and generative search engine mechanisms.
• Experience with Google Search Console and Google Analytics.
• Strong analytical capabilities paired with problem-solving aptitude.
• Excellent written and oral communication skills.
• Ability to work both independently and collaboratively on-site in Lucknow.

Preferred Skills

• Experience tailoring sites for AI-generated search outcomes.
• Understanding of visibility and branding for large language models (LLMs).
• Competence in optimizing content for featured snippets and answer engines.
• Basic knowledge of HTML, CSS, and CMS platforms such as WordPress.
• Experience with local SEO and optimizing Google Business Profiles.
• Capability in SEO analytics and performance reporting.

What We Offer

• Opportunity to engage with SEO projects emphasizing AEO and GEO.
• Direct involvement with evolving AI search optimization techniques.
• Potential career advancement within the company.
• A supportive and developmental workplace atmosphere.
• Exposure to diverse industries, websites, and digital marketing campaigns.