Salesforce Marketing Cloud Specialist

About the Role

We are seeking a hands-on Salesforce Marketing Cloud Specialist for a 6-month contract to maintain and optimize a vital customer engagement platform supporting multiple retail brands. This role focuses on daily operations, ensuring Salesforce Marketing Cloud's stability, reliability, and performance, while supporting marketing campaigns, customer journeys, automations, and audience segmentation. You will collaborate closely with marketing, loyalty, and technology teams to uphold platform health, troubleshoot issues, implement enhancements, and guarantee adherence to best practices, facilitating effective customer communications.

Key Responsibilities

• Maintain daily operations and ensure the ongoing health and performance of Salesforce Marketing Cloud (Engagement).
• Design, construct, and optimize customer journeys within Journey Builder.
• Create and manage automations using Automation Studio.
• Develop and manage audience segments through Data Extensions and customer data.
• Monitor platform performance and proactively address potential issues.
• Support seasonal releases, upgrades, and platform modifications for Salesforce Marketing Cloud.
• Diagnose and resolve problems related to campaigns, automations, journeys, and data integrations.
• Ensure compliance with best practices for Marketing Cloud setup and processes.
• Collaborate with marketing and business teams to fulfill customer engagement and campaign goals.
• Assist in integration activities between Salesforce CRM and Marketing Cloud.
• Participate in continuous improvement efforts to enhance platform reliability and scalability.

Required Experience

• Practical experience with Salesforce Marketing Cloud Engagement.
• Proficient in using Journey Builder and Automation Studio.
• Experience in creating audiences and segments using Data Extensions.
• Knowledge of Marketing Cloud data models and CRM integration techniques.
• Support experience for business campaigns and customer engagement projects.
• Strong troubleshooting and analytical skills.
• Ability to balance technical platform support with effective stakeholder communication.
• Experience working within Agile delivery frameworks.

Preferred Qualifications

• Salesforce Marketing Cloud certifications.
• SQL skills within Marketing Cloud.
• Experience integrating Salesforce CRM with Marketing Cloud.
• Background in supporting loyalty, retail, customer engagement, or marketing technology platforms.
• Knowledge of platform governance, release management, and operational support processes.

What Success Looks Like

• The Marketing Cloud platform remains stable, reliable, and well-managed.
• Customer journeys and automations function smoothly without interruption.
• Business teams can confidently execute campaigns.
• Platform updates and seasonal releases are handled efficiently.
• Automation and audience segmentation processes scale effectively with business needs.