Sales Specialist

About Catalysts

Catalysts is a dynamic marketing agency rooted in data-driven strategies that empower businesses to achieve rapid growth. With over six years of expertise and more than 50 active clients, they specialize in combining analytics, branding, and performance marketing to deliver cost-efficient solutions that maximize client revenue. Their service portfolio covers Paid Marketing across channels and affiliates, Organic Marketing including SEO, Data-Driven Branding (media planning and buying), and Strategic Marketing Consulting involving POEM strategy, analytics, and growth advisory.

Role Overview

This position is a proactive hunter role focused entirely on driving catalysts’ business expansion. As the initial point of contact, you'll scout potential clients, execute structured outreach campaigns, screen leads, manage the sales pipeline, and collaborate closely with the VP of Sales and leadership to convert prospective clients. You'll also contribute significantly to developing compelling pitch decks and winning proposals. This role demands resilience, initiative, and tenacity in consistently building and sustaining a healthy sales pipeline.

Key Responsibilities

• Conduct research to build targeted prospect lists across various industries.
• Utilize tools such as LinkedIn Sales Navigator, Apollo, and ZoomInfo to identify key decision-makers including CMOs, Marketing Heads, Brand Managers, and Founders.
• Keep abreast of industry developments, including funding news, leadership changes, and seasonal trends to time outreach effectively.
• Maintain a robust pipeline of over 100 active prospects segmented by vertical, company size, and outreach stage.
• Design and implement personalized, multi-channel outreach campaigns via LinkedIn, email, and WhatsApp, avoiding generic messaging.
• Create impactful initial contact messages clearly communicating Catalysts’ value proposition to generate genuine interest.
• Perform disciplined follow-ups, discerning when to prompt, provide added value, or disengage.
• Schedule and prepare introductory calls and meetings for the VP of Sales with qualified leads.
• Represent the company at industry events and networking forums to foster relationships and generate warm leads.
• Manage the sales pipeline rigorously by logging every lead, touchpoint, and status update accurately.
• Track prospects through all stages from identification through to negotiation and closing or loss.
• Report daily, weekly, and monthly pipeline metrics including lead counts, conversion rates, pipeline value, and bottlenecks to leadership.
• Ensure no lead is neglected by setting reminders, monitoring response rates, and reviewing stagnant discussions.
• Refine the Ideal Client Profile based on conversion data and feedback.
• Partner with business heads and strategy teams to develop tailored pitch decks and proposals based on thorough prospect analysis.
• Customize presentations to address each prospect’s marketing approach, competitors, pain points, and growth goals.
• Draft and support preparation of Scope of Work documents, commercial proposals, and RFP/RFI responses.
• Maintain an up-to-date master library of case studies, credentials, and service summaries.
• Monitor competitors’ campaigns, wins, pricing, and positioning to inform company strategies.
• Track brand marketing budgets, agency review schedules, and CMO appointments as triggers for outreach activities.
• Share competitive and market intelligence regularly with leadership to enhance positioning and service offerings.

Required Qualifications and Experience

• Between 4 to 6 years of experience in business development or inside sales, preferably within a digital marketing agency, media company, publisher network, or AdTech firm.
• Fundamental understanding of SEO, SEM, and Social Media necessary for crafting compelling pitch decks.
• Prior exposure working with or selling to marketing teams, understanding CMO and brand team decision-making processes.
• Hands-on experience with outreach automation and prospecting platforms such as LinkedIn Sales Navigator, Apollo.io, Lemlist, Hunter.io, or similar tools.
• Proficiency with CRM platforms like HubSpot, Zoho, Salesforce, or equivalents, with disciplined pipeline management.
• Exceptional written communication skills capable of creating engaging cold outreach messages that elicit responses.
• Strong abilities in PowerPoint or Google Slides for developing clear, visual pitch decks that effectively narrate a story.
• Highly organized and self-motivated, comfortable working towards weekly and monthly sales targets.
• Keen interest in marketing and advertising with the capability to engage in meaningful discussions about marketing challenges with CMOs.
• Resilient personality with the ability to handle rejection constructively and continuously improve approach strategies.

Preferred Background

• Experience in business development or sales roles at digital or performance marketing agencies.
• Inside sales or growth roles within publisher networks or AdTech/MarTech platforms.
• Media sales experience in print, out-of-home (OOH), or digital media companies targeting brand marketing teams.

Performance Metrics

• Number of qualified leads added to the sales funnel monthly.
• Quantity of discovery or introductory meetings scheduled monthly.
• Value of pipeline opportunities generated (in Indian Rupees).
• Number of pitch decks and proposals contributed to.
• Conversion rates between leads to meetings and meetings to proposals.
• Accuracy and discipline in CRM data and pipeline reporting.

Compensation and Benefits

• Competitive fixed salary accompanied by performance-based incentives tied to pipeline conversions.
• Exposure to the inner workings of a fast-paced data-driven marketing agency’s growth strategies.
• Direct mentoring from senior leadership, including Business Heads and Founders, to learn deal structuring and closure.
• Full access to Catalysts' capabilities and case studies to enhance pitch effectiveness.
• Clear and accelerated career growth opportunities towards vertical business development and account leadership roles.