Sales Manager

Job Overview

The Sales Manager will actively drive profitable growth within their designated region by meeting sales targets, broadening distribution channels, enhancing the distributor network, leading the sales team, and implementing the companys trade strategies effectively.

Primary Responsibilities

• Achieve set monthly, quarterly, and yearly sales goals to boost revenue and market presence.
• Expand geographic coverage and introduce products into new markets.
• Select and develop distributor partners while monitoring their performance, profitability, stock levels, and payment collections.
• Strengthen overall market penetration and distribution outreach.
• Recruit, train, and mentor the sales team including BDOs and Sales Officers.
• Conduct combined field visits, review key performance indicators, and assess sales team performance regularly.
• Spot market opportunities and address competitor weaknesses.
• Manage pricing strategies, product visibility, and retail promotional activities.
• Prepare comprehensive sales forecasts, territory strategies, and conduct monthly business evaluations.
• Foster robust relationships with distributors, super stockists, key retailers, institutional clients, and relevant internal departments such as Supply Chain, Finance, and Marketing.

Performance Indicators

• Volume of primary and secondary sales.
• Percentage growth in sales and market share.
• Increase in distribution metrics including numeric and weighted distribution.
• Growth in the number of active outlets and new distributors appointed.
• Return on investment from distributors and efficiency of collections.
• Productivity levels of the sales team.

Essential Skills and Competencies

• Insight and experience in FMCG industry dynamics.
• Expertise in managing distribution channels and partner relationships.
• Proficient in sales planning and forecasting techniques.
• Strong leadership and coaching abilities.
• Competence in business development and negotiation.
• Decisive in problem solving and decision making.