Sales Manager II

About Swiggy

Swiggy is India's premier on-demand delivery platform with a technology-driven logistics model and a solution-oriented approach to fulfilling consumer needs. Operating in over 500 cities across India and collaborating with hundreds of thousands of restaurants, Swiggy employs more than 5,000 staff and maintains a vast fleet of over 200,000 independent delivery partners. Utilizing sophisticated machine learning algorithms and processing extensive datasets daily, Swiggy offers a swift, seamless, and dependable delivery experience to millions nationwide. Having begun as a hyperlocal food delivery service in 2014, Swiggy has evolved into India’s leading on-demand convenience platform, delivering exceptional service and a rewarding work environment for its employees.

Role Overview

The Sales Manager is responsible for acquiring and engaging single-outlet independent restaurants within a specific city region. Serving as the key point of contact, this position involves understanding partner restaurants’ businesses and challenges in order to foster growth in order volume, visibility, and customer engagement. This is a consultative, field-based position requiring adaptability, resourcefulness, and a genuine commitment to partner success. It offers opportunities to develop advanced sales skills, gain in-depth knowledge of restaurant operations, and pave the way for career advancement.

Primary Responsibilities

• Manage a designated geographic area, establishing and nurturing robust relationships with assigned restaurant partners.
• Engage extensively in the field through in-person visits, performing product demonstrations, return on investment analyses, and illustrating the mutual benefits of partnering with Swiggy.
• Utilize consultative sales techniques by assessing restaurant needs related to sales channels, delivery logistics, marketing investments, and business objectives to present Swiggy's offerings as tailored solutions.
• Oversee the complete monthly relationship lifecycle including pitching, negotiations, onboarding, and continuous partner support.
• Employ data-driven approaches to monitor adoption rates, determine growth barriers, troubleshoot challenges, and implement corrective actions.
• Drive revenue targets within the assigned territory and independently manage sales pipelines and conversion metrics.
• Demonstrate advanced proficiency in Excel, Google Sheets, or WSP to manage, analyze, and report operational data effectively.
• Conduct ongoing market research to remain current on restaurant industry trends, competition, and local market conditions; actively contribute field insights to guide product development.
• Achieve a high level of partner engagement, conducting 80 to 90 in-person meetings monthly.

Desired Profile

• Between 0 to 2 years of professional experience in B2B sales, field sales, or business development, preferably within FMCG, food & beverage, or hospitality sectors.
• Proven record of meeting or surpassing sales targets and managing one’s sales pipeline autonomously.
• Ability to take full ownership of the growth and performance of the assigned restaurant partner portfolio, understanding that the restaurant industry operates continuously around the clock.
• Strong aptitude for data, especially in Excel with competencies including pivot tables, VLOOKUP, and dashboard creation without assistance.
• Post-graduate qualification preferably in marketing or sales.