Sales Manager – Electrical Generators & Transformers

About the Role

We are seeking a seasoned Sales Manager to oversee our sales operations for electrical generators, transformers, and associated power solutions. The ideal candidate should be a Grade A Electrical Engineer certified by U.D.P.A., possess relevant Kahramaa certifications, and bring at least 15 years of experience in the electrical power industry. This position demands comprehensive technical expertise with generators, transformers, and electrical distribution, along with strong skills in business development, client engagement, tender processes, and department leadership.

Key Responsibilities

• Lead and oversee sales activities for electrical generators, transformers, and related equipment.
• Design and execute sales strategies aimed at achieving revenue goals, profitability, and market expansion.
• Manage wholesale sales operations of generators, transformers, and electrical devices.
• Identify and cultivate new business opportunities across sectors including government, infrastructure, construction, industrial, and commercial markets.
• Build and sustain strong professional relationships with consultants, contractors, developers, government bodies, suppliers, and key clients.
• Administer key account management to ensure long-term customer retention.
• Develop sales forecasts, formulate annual budgets, set business targets, and oversee departmental objectives.
• Lead commercial negotiations for major projects, supply contracts, and long-term agreements.
• Review client specifications, Bills of Quantities, tender documents, and technical drawings to ensure alignment with project requirements.
• Coordinate the preparation and evaluation of technical proposals, quotations, pricing, and delivery schedules.
• Manage tender submission processes, vendor registrations, qualification, and product approval protocols.
• Ensure compliance of products and technical solutions with project criteria, Kahramaa standards, and international norms.
• Provide expert technical and commercial guidance on selection, sizing, and application of generators and transformers.
• Collaborate closely with manufacturers, suppliers, procurement, logistics, finance, and project teams.
• Negotiate terms, pricing, and supply agreements with manufacturers and suppliers.
• Monitor market trends, competitive activities, pricing strategies, and customer demands.
• Develop initiatives to grow market share and expand company presence in electrical power solutions.
• Lead, mentor, and evaluate performance of sales engineers and executives.
• Establish and monitor departmental KPIs to drive sales effectiveness.
• Conduct client meetings, deliver technical presentations, negotiate deals, and participate in project discussions.
• Follow up on quotations, purchase orders, deliveries, payments, and outstanding invoices.
• Generate regular sales and business development reports for senior leadership.

Qualifications and Experience

• Bachelor's degree in Electrical Engineering or equivalent from a recognized university.
• Certified Grade A Electrical Engineer by U.D.P.A. within Qatar.
• Must possess relevant Kahramaa certifications, approvals, or authorizations for the role.
• At least 15 years’ experience in electrical engineering focusing on power systems, generators, and transformers.
• Demonstrated experience in wholesale sales of electrical generators and transformers.
• Proven leadership experience in senior sales roles such as Sales Manager or Technical Sales Manager.
• In-depth technical knowledge of generators, power transformers, LV/MV distribution systems, and switchgear.
• Proficient understanding of generator and transformer sizing and electrical load calculations.
• Strong familiarity with Qatar electrical standards, Kahramaa regulations, and consultant approval processes.
• Experience working with consultants, contractors, EPC companies, government agencies, developers, and industrial customers.
• Skilled in managing tenders, quotations, technical proposals, costing, and commercial negotiations.
• Track record of handling large-scale projects and managing key accounts.
• Comprehensive knowledge of pricing strategies, margin control, sales forecasting, and profitability management.
• Robust leadership and team management capabilities.
• Excellent communication, negotiation, presentation, and client relationship skills.
• Ability to manage multiple projects and client demands concurrently.
• Thorough knowledge of the local electrical and power solutions industry in Qatar.
• Valid Qatar driving license is a mandatory requirement.