Sales Executive

Job Overview

The Sales Executive role focuses on cultivating new business opportunities and promoting plastic extrusion machinery while thoroughly understanding customer manufacturing demands. This position involves preparing technical and commercial proposals, negotiating deals, and meeting defined sales goals.

Key Duties

• Generate leads through cold calls, industry site visits, exhibitions, digital channels, and referrals.
• Identify potential clients across the plastic processing sectors such as PVC, HDPE, LDPE, CPVC, and other extrusion areas.
• Analyze customer production requirements to suggest appropriate machinery solutions.
• Conduct technical conversations and product demonstrations with customers.
• Draft quotations, techno-commercial proposals, and cost estimations.
• Maintain persistent communication with prospects until finalizing orders.
• Coordinate closely with design, production, and service departments for any technical clarifications.
• Negotiate pricing structures, payment terms, and delivery timelines effectively.
• Keep detailed customer records and update CRM and sales report systems consistently.
• Attend customer sites for meetings, machine trials, and discussions related to orders.
• Assist in planning machine installations and nurturing long-term customer relationships post-sale.
• Gather market intelligence including competitor strategies, pricing trends, and emerging opportunities.
• Meet monthly and yearly sales targets as determined.

Qualifications and Skills

• Excellent communication and negotiation capabilities.
• Experience in selling industrial machinery or heavy equipment.
• Competency in interpreting technical specifications and understanding manufacturing workflows.
• Skilled in managing customer relationships and preparing presentations and proposals.
• Proficient in MS Excel, Word, and PowerPoint.
• Readiness to undertake extensive travel as required.

Performance Metrics

• Arrange 15 to 20 new customer meetings weekly.
• Generate 30 to 40 qualified leads per month.
• Submit 15 to 20 quotations monthly.
• Achieve an order conversion ratio between 20% and 25%.
• Maintain 100% follow-up with customers within 48 hours.
• Support collection efforts as per company policy.