Sales Executive

About the Role

Fine Enterprises is seeking a motivated Sales Executive to expand our distribution network for electrical items including Bajaj, Legrand, Polycab, and other notable brands. The position focuses on generating new leads, promptly handling quotations, converting IndiaMART online inquiries into confirmed orders, and nurturing relationships with electricians, contractors, retailers, and builders through consistent market engagement.

This role demands hands-on field activity and strong interpersonal skills, suited for individuals comfortable with cold calling, regular in-person visits, and persistent follow-up practices.

Core Responsibilities

• Promptly monitor and respond to leads and purchase requests received on IndiaMART.
• Contact potential clients to assess their needs regarding products, quantities, preferred brands, and budgets.
• Evaluate and qualify genuine buyers, filtering out non-serious inquiries.
• Accurately prepare and dispatch price quotations following current brand price lists and promotional schemes.
• Ensure consistent follow-up on all sent quotations and manage a structured follow-up schedule.
• Negotiate prices within approved limits and escalate any special pricing requests as necessary.
• Conduct regular visits to electrical markets, hardware shops, electrical contractors, builders, and other retailers to identify and onboard new customers while maintaining existing relationships.
• Gather competitive market data including competitors' pricing, offers, customer complaints, and demand trends.
• Close sales by converting quotations and inquiries into confirmed purchase orders.
• Liaise with back-office and accounts teams to ensure smooth order processing, invoicing, and dispatching.
• Follow up on timely payment collections in line with credit policies.
• Keep updated with product specifications, pricing, dealer schemes, discounts, and promotional offers to effectively promote products.
• Maintain daily call and visit documentation and update lead statuses using Excel, CRM systems, and the IndiaMART platform.
• Provide weekly sales pipeline and conversion performance reports to management.

Required Skills & Qualifications

• Excellent communication abilities in local language along with proficiency in Hindi or English.
• Comfort and experience with cold calling and face-to-face client interactions.
• Basic understanding of electrical product lines, with training provided upon joining.
• Strong discipline in follow-ups and well-organized work habits.
• Skilled in negotiation and capable of handling objections effectively.
• Familiarity with essential computer tools including Excel, WhatsApp Business, and email.
• Willingness and ability to travel locally for market visits, ideally with a personal two-wheeler.

Educational & Experience Requirements

Candidates should have completed at least 12th grade or be graduates in any discipline.

Experience of 1 to 3 years in field sales is preferred, especially in the electrical, hardware, or building materials sector; however, enthusiastic freshers with strong communication skills and a keen interest to learn are also welcome to apply.

Work Schedule

The role operates six days per week, Monday through Saturday, with field visits conducted during typical market hours and office reporting required at the beginning and end of the day.