Sales Engineer

About the Role

The Sales Engineer serves as the primary point of contact for CAPS Australia, playing a vital role in addressing client inquiries and offering tailored solutions across the company's full product range. This position aims to augment revenue by aligning customer needs with technical product offerings, bridging technical and sales domains through customer interaction, technical presentations, and collaboration with sales teams, thereby fostering strong client relationships and overall company success.

Key Responsibilities

• Collaborate with the branch team to boost revenue from sales of equipment, parts, wholesale activities, rentals, and services.
• Manage customer inquiries related to spare parts, tools, power generators, and air & gas compressors via phone, email, and in-person meetings.
• Prepare and follow up on quotations until successfully closing sales.
• Meet or surpass sales targets including revenue, margins, and other KPIs.
• Deliver responsive internal support to Sales, Parts, and Service departments, fostering inter-branch cooperation.
• Sustain and deepen relationships with current customers to encourage repeat business and customer loyalty.
• Utilize customer relationship management (CRM) systems effectively to monitor leads, manage interactions, and analyze sales data.
• Continuously implement improvements for customer satisfaction and sales performance.
• Ensure all sales transactions and communications comply with company policies and documentation standards.

Interpersonal and Operational Relationships

• Maintain close internal collaboration with Branch Manager, sales colleagues, service coordinators, technicians, parts interpreters, national sales and product teams, as well as administration and finance staff.
• Engage with existing and potential clients, as well as vendors and suppliers for quotes and technical assistance as needed.

Qualifications and Skills

• Hold a valid 'C' class driver’s license.
• Strong time management skills to efficiently organize workload and meet deadlines.
• A results-driven attitude focused on achieving or exceeding sales objectives and delivering excellent customer service.
• Excellent customer orientation, demonstrating commitment to high quality service and relationship-building.
• Proactive initiative in identifying opportunities for improvement and independently resolving challenges.

Performance Indicators

• Adaptability to changing work requirements and environments.
• Effective communication capabilities.
• Strong customer focus.
• Persistence and drive toward achieving sales goals.
• Ability to build and maintain strong relationships.