Sales Enablement Manager - APAC/MENA

About Equativ

Equativ is a pioneering leader in AdTech, established in 2001 with the goal to revolutionize the online advertising arena. Headquartered in Paris and operating in 19 countries, our company empowers hundreds of distinguished clients by providing advanced technology solutions for flexible and transparent audience monetization to maximize digital revenue. Our team of over 700 dedicated professionals embraces change, conquers challenges, and drives innovation, offering limitless opportunities for growth and impact.

Role Overview

We seek a dynamic and strategic Sales Enablement Manager to join our team and spearhead demand-side success throughout the APAC and MENA regions. In this vital capacity, you will collaborate closely with Sales, Product, and Marketing teams to craft, manage, and refine sales collateral, tools, and workflows that facilitate sales victories. Your efforts will convert intricate product capabilities into persuasive narratives that resonate with top agencies and brands worldwide.

Key Responsibilities

• Oversee the entire proposal lifecycle for global demand-side initiatives involving agencies, brands, and trading desks.
• Transform complex technical details into clear, compelling, and brand-consistent stories.
• Detect recurring themes in RFPs to identify gaps in sales content and design new one-pagers and presentations accordingly.
• Create industry-leading response templates tailored for Equativ’s Demand offerings.
• Serve as a subject matter expert during sales discovery phases to support the sales team effectively.
• Examine RFP win/loss results to unveil trends such as pricing issues, feature shortfalls, or sustainability demands, and provide actionable feedback to the sales squad.
• Maintain and curate the suite of sales marketing documents, including presentations and other revenue-driving materials.
• Enhance sales tools and workflows to boost sales team efficiency and effectiveness.
• Lead routine review sessions with sellers and stakeholders to analyze current market requirements.
• Investigate innovative solutions to strengthen Sales Enablement and Revenue operations.

Candidate Profile

• Bring 3 to 5 years’ experience within media firms, agencies, or technology companies related to media.
• A background in marketing is highly advantageous, coupled with strong writing skills for preparing proposals, documents, and presentations using platforms like Google Slides for an international audience.
• Possess a Master’s degree in Business, Marketing, or relevant fields with a robust interest in technology and media sectors.
• Exhibit strong understanding of the online advertising ecosystem and eagerness to gain in-depth knowledge of programmatic technologies.
• Demonstrate fluency in English essential for crafting high-stakes global proposals; additional language proficiency is a plus.

Core Competencies

• Strategic Writing: Ability to craft impactful value propositions that bridge complex technology with diverse audiences, from junior media buyers to senior technical officers.
• Process Design: Aptitude for creating automated workflows and reusable templates, preferring smart solutions over repetitive manual tasks.
• Analytical Acumen: Proficiency in Excel and a data-driven approach to identify key market trends, flag potential issues in RFPs, and deliver insightful recommendations.

Soft Skills

• Effective Communication: Comfortable with presenting to senior leaders and producing comprehensive responses to global RFIs.
• Adaptability: Excels under pressure in fast-moving settings and meets tight deadlines with composure.
• Intellectual Curiosity: Passionate about marketing and advertising technology, staying informed about industry trends, privacy regulations, and emerging challenges.
• Collaborative Approach: Team-oriented mindset with capability to engage and coordinate across multiple departments including Product, Data, and Sales.

Additional Information

We utilize artificial intelligence tools in parts of our hiring process to aid in application evaluation, resume analysis, and response assessment. These technologies support but do not replace human decision-making. Final recruitment choices are always made by our hiring team. For inquiries regarding data processing, please contact us directly.