Sales Director

About D/RES Properties

D/RES Properties is an innovative Irish property developer dedicated to advancing sustainability and creating unique, high-quality residential spaces that combine customer focus and strong commercial success.

Role Summary

The Sales Director is responsible for steering and executing strategic sales initiatives to maximise revenue across D/RES's residential projects. This leadership role covers both B2C and B2B sales channels, focusing on development launches, sales growth, and cultivating trusted relationships with buyers, institutional investors, housing bodies, agents, and partners.

Key Responsibilities

• Formulate and execute sales strategies aligned with overall business goals.
• Set and monitor sales targets, forecasts, budgets, and KPIs across all developments.
• Provide market insights to influence product, pricing, and investment decisions.
• Deliver clear sales reporting and strategic recommendations to leadership.
• Lead private residential sales efforts with oversight of launches, release plans, purchaser funnels, and conversion metrics.
• Ensure agents are well-informed, supported, and accountable for sales targets and standards.
• Observe market demand, competitor activities, and sales performance.
• Establish a consistent and professional sales process from enquiry to handover.
• Manage B2B sales opportunities with institutional investors, approved housing bodies, corporate partners, investment funds, and other key buyers.
• Build and maintain strong relationships with decision-makers, advisors, brokers, and stakeholders.
• Drive commercial negotiations, sales proposals, and strategic transaction planning for bulk sales.
• Maintain a robust sales pipeline and explore new market channels.
• Propose pricing strategies informed by market demand, product mix, and financial objectives.
• Track revenue, margins, sales velocity, pipeline health, and conversion rates.
• Identify risks affecting sales and implement corrective measures.
• Collaborate across teams to align sales deliverables with program timelines and customer expectations.
• Champion outstanding customer experiences throughout the sales journey, ensuring clarity, timeliness, and professionalism in communications.
• Utilize purchaser feedback to refine processes and guide future developments.
• Support resolution of purchaser concerns requiring senior or commercial intervention.
• Lead and mentor the sales team, establishing responsibilities, goals, and performance benchmarks.
• Promote a high-performance, accountable, and collaborative team culture.
• Coordinate with marketing, development, finance, legal, construction, and aftersales departments to ensure launch and completion success.

Essential Qualifications and Skills

• Extensive senior leadership experience in residential property sales, real estate, construction, or related sectors.
• Proven success in achieving residential sales targets and managing launch processes.
• Experience in both B2C and B2B sales environments.
• Strong leadership abilities to develop and motivate high-performing sales teams.
• Excellent commercial, financial, and analytical skills.
• Outstanding negotiation, communication, presentation, and stakeholder management capabilities.
• Possession of a full, clean driving licence.